AU Small Finance Bank
AU Small Finance Bank sponsors 2 properties, mostly tv and streaming, then football, and has 3 campaigns on record. 3 confirmed in 2026.
3 of 5 rows confirmed on their sourceHow we check
See how AU Small Finance Bank compares with IDFC FIRST Bank and SBIA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a special partner, in Sony's pre-launch roster of more than 25 sponsors.
Shirt sponsor · Team · 2023
Front-of-shirt sponsor of Rajasthan United, 2023–2024.
Ambassadors
Talent named in AU Small Finance Bank's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Rashmika Mandanna | Current | 8 Dec 2025 | 8 Dec 2025 |
| Ranbir Kapoor | Current | 8 Dec 2025 | 8 Dec 2025 |
Campaigns
With the agency and talent where the trade press named them.
Regional · 17 Aug 2026
A Onam-timed push aimed at strengthening AU SFB's engagement with NRI banking customers in Kerala and the Gulf, tied to the regional festive season.
Ad film · 7 Mar 2026
An anthem-led film positioning Indian working women as economic protagonists, part of AU SFB's brand storytelling around financial inclusion for women.
Ad film · 8 Dec 2025
A humour-led brand campaign fronting Ranbir Kapoor and Rashmika Mandanna that folds everyday banking habits into comic, relatable scenarios to nudge customers toward smarter banking choices. The tagline revives a platform AU first used in 2023 with Kiara Advani.
Talent: Ranbir Kapoor, Rashmika Mandanna.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| AU Small Finance Bank | 2 | 3 | 3 | TV and streaming | 17 Aug 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and AU Small Finance Bank doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
What does AU Small Finance Bank sponsor?
AU Small Finance Bank has 2 confirmed sponsorship properties on record, mostly in tv and streaming, then football, including Kaun Banega Crorepati season 18, Rajasthan United. The latest is dated 17 Aug 2026.
Who are AU Small Finance Bank's brand ambassadors in 2026?
Campaigns since April 2025 feature Rashmika Mandanna, Ranbir Kapoor. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when AU Small Finance Bank signs something new
One email when AU Small Finance Bank or a banking & finance rival signs a sponsorship, an ambassador or a campaign.
Work at AU Small Finance Bank? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.