Sony Sports Network
Sony Sports Network sponsors 7 properties, mostly running and fitness, then business, tech and industry, and has 2 campaigns on record. 9 confirmed in 2026.
3 of 17 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Listed under Other Sponsors on Goafest's own 2026 sponsor page.
Broadcast · Event · 2026
Listed as "Official Broadcast Partner".
Broadcast · Event · 2026
Listed as "Official Broadcast Partner".
Broadcast · Event · 2026
Live broadcast on Sony Entertainment Television and Sony LIV, from Sony Pictures Networks India.
Broadcast · Event · 2026
Listed as "Telecast Partner" on the event's own sponsor wall.
Partner · Event · 2026
Shown in the site's "Partners" grid; individual tiers are not printed.
Broadcast · Event · 2026
Listed as "Telecast Partner" on the event's own sponsor wall.
Broadcast · Event · 2025
Listed as "Telecast Partner" on the event's own sponsor wall.
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Partner · Event · 2025
Shown in the site's "Partners" grid; individual tiers are not printed.
Broadcast · Event · 2025
Listed as "Telecast Partner" on the event's own sponsor wall.
Broadcast · Event · 2024
Listed as "Telecast Partner" on the event's own sponsor wall.
Partner · Event · 2024
Shown in the site's "Partners" grid; individual tiers are not printed.
Broadcast · Event · 2024
Listed as "Telecast Partner" on the event's own sponsor wall.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Partner · Event · 2023
Logo on the 2023 sponsor wall; the page did not print tier labels.
Ambassadors
Talent named in Sony Sports Network's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Harmanpreet Kaur | Current | 22 Aug 2026 | 22 Aug 2026 |
| Amitabh Bachchan | Current | 18 Jul 2026 | 22 Aug 2026 |
Campaigns
With the agency and talent where the trade press named them.
Sports · 22 Aug 2026
A Women's T20 Asia Cup 2026 campaign fronted by India captain Harmanpreet Kaur, opening with Amitabh Bachchan's line 'cricket is a gentleman's game' before Harmanpreet rebuts it, contrasting the team's training grind with its World Cup-winning highlights; ran on Sony Sports channels and Sony LIV.
Talent: Harmanpreet Kaur, Amitabh Bachchan.
Launch · 18 Jul 2026
A relaunch campaign for Kaun Banega Crorepati Season 18, hosted by Amitabh Bachchan, arguing that applying knowledge matters more than simply recalling facts; launched with three promotional films ahead of the season's August 2026 premiere.
Talent: Amitabh Bachchan.
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Sony Sports Network | 7 | 9 | 2 | Running and fitness | 22 Aug 2026 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
Where peers sponsor and Sony Sports Network doesn't
| Property | Peers on it |
|---|---|
| Comic Con India | Crunchyroll, Mirchi |
| Filmfare Awards | Star Sports, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
| Serendipity Arts Festival | The Times of India |
| ET NOW Global Business Summit | The Times of India |
| Kala Ghoda Arts Festival | The Times of India |
Questions people ask
What does Sony Sports Network sponsor?
Sony Sports Network has 7 confirmed sponsorship properties on record, mostly in running and fitness, then business, tech and industry, including Goafest, Indian Super League, Prime Volleyball League. The latest is dated 22 Aug 2026.
Who are Sony Sports Network's brand ambassadors in 2026?
Campaigns since April 2025 feature Harmanpreet Kaur, Amitabh Bachchan. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when Sony Sports Network signs something new
One email when Sony Sports Network or a media & entertainment rival signs a sponsorship, an ambassador or a campaign.
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