BHIM (NPCI) × Kaun Banega Crorepati season 17, 2025
Every BHIM sponsorship on one page: BHIM sponsorships, 1 property on record.
- Brand
- BHIM (NPCI) · Payments & fintech
- Property
- Kaun Banega Crorepati season 17 · Sony Entertainment Television / SonyLIV
- Tier
- Associate sponsor
- Date
- 11 Aug 2025
- Source
- MediaNews4U
Signed to Kaun Banega Crorepati season 17 as a Special Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
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BHIM's other deals
Ad film · 4 Apr 2026
A campaign for the BHIM payments app fronted by MS Dhoni, showing him in ordinary payment situations rather than as a cricketer, to sell the app on calm, trust and simplicity. Built by Tilt Brand Solutions for high-frequency running across social and digital.
Agency: Tilt Brand Solutions. Talent: MS Dhoni.
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