Acko
Acko sponsors 3 properties, mostly tv and streaming, then football, and has 2 campaigns on record.
5 of 7 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Integrated segment · TV show · 6 Jan 2025
Season 4 sponsor with a 'Changemaker Wall' built into the set: after each pitch the host asks the founder how they are changing their category, tied to the Acko billing.
Presenting sponsor · TV show · 20 Dec 2021
One of three co-presenting sponsors of season 1 on SonyLIV, alongside upGrad and Black Dog Drinking Soda.
Sleeve sponsor · Team · 2020
Sleeve sponsor of Chennaiyin, 2020–2021.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Acko is listed among Nitish Rajput's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Acko is listed among Think School's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in Acko's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| MS Dhoni | Current | 10 Sep 2025 | 10 Sep 2025 |
| Ravichandran Ashwin | Past | 30 Sep 2022 | 30 Sep 2022 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 10 Sep 2025
An action-comedy film series directed by Vasan Bala pairing brand ambassador MS Dhoni with R Madhavan and creator Viraj Ghelani, reimagining everyday driving mishaps as larger-than-life action scenes to sell Acko as an end-to-end car insurance and car-care partner.
Agency: Leo Burnett. Talent: MS Dhoni, R Madhavan, Viraj Ghelani.
Regional · 30 Sep 2022
A Chennai-market-only ad film starring cricketer Ravichandran Ashwin and Tamil comedians Jagan Krishnan and Vikram Arul Vidyapathi, using a past-versus-present device to push buyers to choose their own car insurer instead of the one bundled by the dealership.
Agency: DDB Mudra. Talent: Ravichandran Ashwin, Jagan Krishnan, Vikram Arul Vidyapathi.
Agencies
Credited on Acko's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Leo Burnett India | 1 campaign | 10 Sep 2025 |
| DDB Mudra | 1 campaign | 30 Sep 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Acko | 3 | 0 | 2 | TV and streaming | 10 Sep 2025 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Acko doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
What does Acko sponsor?
Acko has 3 confirmed sponsorship properties on record, mostly in tv and streaming, then football, including Shark Tank India season 4, Shark Tank India season 1, Chennaiyin. The latest is dated 10 Sep 2025.
Who are Acko's brand ambassadors in 2026?
Campaigns since April 2025 feature MS Dhoni. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Acko's campaigns?
Credited on Acko campaigns: Leo Burnett India (1 campaign, latest 10 Sep 2025); DDB Mudra (1 campaign, latest 30 Sep 2022).
Know when Acko signs something new
One email when Acko or a banking & finance rival signs a sponsorship, an ambassador or a campaign.
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