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AU Small Finance Bank × Kaun Banega Crorepati season 18, 2026

Brand
AU Small Finance Bank · Banking & finance
Property
Kaun Banega Crorepati season 18 · Sony Entertainment Television / SonyLIV
Tier
Associate sponsor
Date
2026
Source
afaqs!

Signed to season 18 of Kaun Banega Crorepati as a special partner, in Sony's pre-launch roster of more than 25 sponsors.

Credits

No credits yet. The brand, agency and organiser people who made this deal can add theirs; credits appear once confirmed from a work email.

AU Small Finance Bank's other deals

Regional · 17 Aug 2026

A Onam-timed push aimed at strengthening AU SFB's engagement with NRI banking customers in Kerala and the Gulf, tied to the regional festive season.

Bharat Ki Naari

Ad film · 7 Mar 2026

An anthem-led film positioning Indian working women as economic protagonists, part of AU SFB's brand storytelling around financial inclusion for women.

Ad film · 8 Dec 2025

A humour-led brand campaign fronting Ranbir Kapoor and Rashmika Mandanna that folds everyday banking habits into comic, relatable scenarios to nudge customers toward smarter banking choices. The tagline revives a platform AU first used in 2023 with Kiara Advani.

Talent: Ranbir Kapoor, Rashmika Mandanna.

Shirt sponsor · Team · 2023

Front-of-shirt sponsor of Rajasthan United, 2023–2024.

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