Groww
Groww sponsors 1 property, mostly tv and streaming, and has 4 campaigns on record.
2 of 6 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Groww is listed among Labour Law Advisor's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 1 Oct 2025
A campaign built around the tagline 'those who think ahead, grow', turning everyday mix-ups into simple money lessons aimed at Groww's users.
Sports · 29 May 2025
A slate of ad films Groww ran during IPL 2025, made by content studio The Script Room, which produced 32 such films that season for Groww alongside PhonePe, My11Circle and PaperBoat.
Agency: The Script Room.
Ad film · 14 Apr 2025
A brand film in which Groww frames personal moments of growing up and self-realisation as a metaphor for starting a SIP, linking everyday maturity to long-term investing.
Ad film · 23 Jan 2022
A set of Groww ad films that explain investing in relatable everyday language, drawing parallels to a musician's rhythm and a tailor's measurements to make markets approachable for new investors.
Agencies
Credited on Groww's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| The Script Room | 1 campaign | 29 May 2025 |
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Groww | 1 | 0 | 4 | TV and streaming | 1 Oct 2025 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Groww doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Jashn-e-Rekhta | SBI |
Questions people ask
What does Groww sponsor?
Groww has 1 confirmed sponsorship property on record, mostly in tv and streaming, including Kaun Banega Crorepati season 17. The latest is dated 1 Oct 2025.
Which agency works on Groww's campaigns?
Credited on Groww campaigns: The Script Room (1 campaign, latest 29 May 2025).
Know when Groww signs something new
One email when Groww or a banking & finance rival signs a sponsorship, an ambassador or a campaign.
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