UltraTech Cement
UltraTech Cement sponsors 8 properties, mostly kabaddi, hockey, tennis and more, then tv and streaming, and has 2 campaigns on record. 1 confirmed in 2026.
12 of 13 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a co-powered by sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Co-Powered By sponsor, one of the record 26 brands on the show's 25th-year sponsor wall.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Official partner · Event · 2025
Listed under "Partners"; afaqs! reported the Season 12 signing as "Birla Tilestix".
Official partner · Event · 2025
Listed under "Partners"; named by afaqs! as a Season 12 sponsor.
Official partner · Event · 2023
Listed under "Partners" in the PKL footer.
Show 3 more
Shirt sponsor · Team · 2016
Front-of-shirt sponsor of Sunrisers Hyderabad, 2016–2018.
Back-of-shirt sponsor · Team · 2015
Back-of-shirt sponsor of Mumbai City, 2015–2016.
Shirt sponsor · Team · 2009
Front-of-shirt sponsor of Rajasthan Royals, 2009–2018.
Ambassadors
Talent named in UltraTech Cement's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Shah Rukh Khan | Past | 15 Jan 2024 | 15 Jan 2024 |
Campaigns
With the agency and talent where the trade press named them.
Purpose · 6 Sep 2024
A campaign urging home builders not to compromise on cement quality, told through a father-son relationship to capture the emotional stakes of a once-in-a-lifetime home-building decision; won gold for Best Multi Mobile Channel Campaign at the 15th Indian Digital Marketing Awards (IDMA) in July 2024. A BIG FM radio integration of the same "Mauka Ek" message ran during the 2023 T20 season.
Ad film · 15 Jan 2024
A brand campaign fronted by Shah Rukh Khan built on personal stories of individual ambition and how infrastructure enables progress, encapsulated in the line "Banega Toh Badhega India" (build, and India will grow), positioning UltraTech as an enabler of people's and the nation's development.
Talent: Shah Rukh Khan.
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| JSW Paints | 1 | 2 | 7 | Cricket | 20 May 2026 |
Where peers sponsor and UltraTech Cement doesn't
| Property | Peers on it |
|---|---|
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
| Singham Again | Godrej & Boyce (Appliances, Interio, Locks) |
| Special Ops 2 | Asian Paints |
| Women's Premier League | Pidilite (Fevicol) |
| Delhi Capitals | JSW Paints |
Questions people ask
What does UltraTech Cement sponsor?
UltraTech Cement has 8 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then tv and streaming, including Kaun Banega Crorepati season 18, Kaun Banega Crorepati season 17, Pushpa 2: The Rule. The latest is dated 2026.
Does UltraTech Cement sponsor cricket?
Yes. UltraTech Cement has 2 confirmed cricket deals on record.
Know when UltraTech Cement signs something new
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