UpGrad
UpGrad sponsors 2 properties, mostly kabaddi, hockey, tennis and more, then tv and streaming, and has 5 campaigns on record.
8 of 9 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2024
Front-of-shirt sponsor of U Mumba, 2024.
Presenting sponsor · TV show · 20 Dec 2021
Co-presenting sponsor of the first season on SonyLIV, announced in October 2021 ahead of the December premiere; SonyLIV's ad-sales head described upGrad as a 'co-powered sponsor' for the first-ever edition.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Upgrad is listed among Mohak Mangal's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in UpGrad's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Amitabh Bachchan | Past | 23 Mar 2022 | 23 Mar 2022 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 23 Jan 2024
A pan-India brand campaign by BBH India, directed by Anupam Mishra and produced by Belief Films, that takes aim at career 'snoozing' culture among working professionals and urges upskilling in areas like data science, AI and machine learning; it ran on upGrad's digital platforms and throughout Shark Tank India Season 3.
Agency: BBH India.
Other · 6 Jun 2023
An ad campaign for upGrad used a likeness of Google CEO Sundar Pichai without his involvement, drawing public criticism online.
Digital/social · 6 Jun 2023
A social campaign urging working professionals to stop making excuses and invest in upskilling; a post using an AI-generated likeness resembling Google CEO Sundar Pichai ('the Sundar we know... left his competition miles peeche') drew public criticism for using his identity without consent, prompting upGrad to add a 'work of fiction' disclaimer.
Ad film · 29 Nov 2022
A brand campaign featuring real upGrad learners in candid, on-screen conversations about their hardships, their honest views on online education, and the career impact they experienced.
Ad film · 23 Mar 2022
To launch the study-abroad vertical to parents deciding on higher education, the film brings back Amitabh Bachchan's 1970s angry-young-man register, with the actor at 80 kicking and breaking up upGrad's office. Directed by Amit Sharma of Chrome Pictures and released on upGrad's digital platforms.
Agency: The Womb. Talent: Amitabh Bachchan.
Agencies
Credited on UpGrad's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
Marketing leadership
As reported in the trade press, with the date and the article.
Against education peers
Confirmed deals only. The full education leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| UpGrad | 2 | 0 | 5 | Kabaddi, hockey, tennis and more | 23 Jan 2024 |
| Duolingo | 1 | 3 | 6 | Esports and gaming | 17 Jul 2026 |
| Byju's | 3 | 0 | 2 | Cricket | 4 Nov 2022 |
| Jaro Education | 1 | 2 | 4 | Business, tech and industry | 11 Jul 2026 |
| Unacademy | 1 | 0 | 2 | Cricket | 21 Mar 2024 |
Where peers sponsor and UpGrad doesn't
| Property | Peers on it |
|---|---|
| ET NOW Global Business Summit | Jaro Education |
| Kolkata Knight Riders | Unacademy |
| Kerala Blasters | Byju's |
| India national cricket team | Byju's |
| Battlegrounds Mobile India Masters Series | Duolingo |
| India women's national cricket team | Byju's |
Questions people ask
What does UpGrad sponsor?
UpGrad has 2 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then tv and streaming, including U Mumba, Shark Tank India season 1. The latest is dated 23 Jan 2024.
Which agency works on UpGrad's campaigns?
Credited on UpGrad campaigns: BBH India (1 campaign, latest 23 Jan 2024); The Womb (1 campaign, latest 23 Mar 2022).
Know when UpGrad signs something new
One email when UpGrad or an education rival signs a sponsorship, an ambassador or a campaign.
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