Amazon India × Kaun Banega Crorepati season 17, 2025
- Brand
- Amazon India · E-commerce & retail
- Property
- Kaun Banega Crorepati season 17 · Sony Entertainment Television / SonyLIV
- Tier
- Associate sponsor
- Date
- 11 Aug 2025
- Source
- MediaNews4U
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
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Amazon India's other deals
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To mark Prime Day's 10th year in India, Amazon lit up Mumbai's Bandra-Worli Sea Link and the Asiatic Library in its signature blue using projection mapping ahead of the July 4-6 sale, amplified by creators documenting the installations online.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Partner · Event · 2026
Listed under 'We Acknowledge Support of' on the summit site. No sponsorship tier is stated on the page.
Event · 2026
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Experiential · 14 Aug 2025 · Reported value 4 lakh
Amazon India turned more than 4 lakh delivery boxes across seven cities into promotional media for the Rajinikanth film Coolie, printing cinematic visuals and a collectible perforated badge on packages to connect fans with the film at their doorstep.
Talent: Rajinikanth, Aamir Khan, Nagarjuna, Shruti Haasan, Pooja Hegde.
Purpose · 2 Feb 2025
As part of its ongoing 'Dibbon Se Badhkar' ('more than just boxes') campaign, Amazon upcycled 1,000 used delivery boxes into functional box-beds for devotees and personnel at the Maha Kumbh Mela.
Event · 2025
Named by PIB among the 100-plus leading exhibitors at WAVES 2025. WAVES published no sponsor tiers; this is an exhibitor listing, not a named sponsorship.
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