Vida
Vida sponsors 6 properties, mostly running and fitness, then cricket, and has 3 campaigns on record. 1 confirmed in 2026.
6 of 10 rows on this page confirmed on their sourceHow we check
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More from Hero MotoCorp
Vida is a Hero MotoCorp brand. The company and its other brands, each on its own page with its own deals.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| Hero MotoCorp · company, all its brands | 11 | 7 | 10 | 26 Mar 2026 |
| Xtreme | 0 | 0 | 2 | Undated |
| Hero Destini | 0 | 1 | 1 | Undated |
| Hero Glamour | 0 | 1 | 1 | Undated |
| Hero Karizma | 1 | 0 | 0 | 11 Jan 2025 |
| Hero Xoom | 0 | 1 | 1 | Undated |
| Splendor | 0 | 0 | 1 | Undated |
Ads running in India
None found in India on 6 Nov 2026.
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2026
Front-of-shirt sponsor of Kolkata Knight Riders, 2026–present.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Special Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Powered by · Event · 2025
Powered by; Hero MotoCorp's electric-scooter brand, carried in the official title lockup.
Official partner · Event · 2025
Listed as "Electric Two Wheeler Partner" on the event's own sponsor wall.
Official partner · Event · 2024
Listed as "Electric Two Wheeler Partner" on the event's own sponsor wall.
Partner · Event · 2024
Shown in the site's "Partners" grid; individual tiers are not printed.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Vida is on PowerDrift's YouTube sponsor wall, carried in 5 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Ambassadors
Talent named in Vida's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Ranbir Kapoor | Current | 11 Jun 2025 | 11 Jun 2025 |
| Anil Kapoor | Current | 11 Jun 2025 | 11 Jun 2025 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 11 Jun 2025
The campaign for the VX2 electric scooter puts Anil Kapoor and Ranbir Kapoor in a father-son style argument that stands in for the pull between tradition and electric.
Agency: Creativeland Asia. Talent: Anil Kapoor, Ranbir Kapoor.
Integrated campaign · 19 May 2025
A campaign built on the line 'every plug point is a VIDA charging point', selling the removable battery that charges off an ordinary 5-amp household socket. It ran through the IPL on television and across YouTube, Instagram, Facebook and X.
Integrated campaign · 25 Sep 2023
The creative platform for Vida's national rollout of the V1 electric scooter. The brand film reads road signs as tributes to changemakers, and product films behind it push the two removable batteries and 110 km real-world range, with print and on-ground activations following.
Agency: Wieden+Kennedy India.
Agencies
Credited on Vida's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Creativeland Asia | 1 campaign | 11 Jun 2025 |
| Wieden+Kennedy | 1 campaign | 25 Sep 2023 |
Questions people ask
What does Vida sponsor?
Vida has 6 confirmed sponsorship properties on record, mostly in running and fitness, then cricket, including Kolkata Knight Riders, Kaun Banega Crorepati season 17, Jaipur Literature Festival. The latest is dated 2026.
Who are Vida's brand ambassadors in 2026?
Campaigns since April 2025 feature Ranbir Kapoor, Anil Kapoor. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Vida's campaigns?
Credited on Vida campaigns: Creativeland Asia (1 campaign, latest 11 Jun 2025); Wieden+Kennedy (1 campaign, latest 25 Sep 2023).
Does Vida sponsor cricket?
Yes. Vida has 1 confirmed cricket deal on record.
Know when Vida signs something new
One email when Vida or an automotive rival signs a sponsorship, an ambassador or a campaign.
Work at Vida? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/vida, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.