Who sponsors Pushpa 2: The Rule
44 brands have sponsored Pushpa 2: The Rule across 2 seasons since 2024. Not here yet: banking & finance, travel & hospitality.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 2024 | 2025 |
|---|---|---|
| Airtel | · | Associate |
| Astral Pipes | Product | · |
| Berger Paints | · | Associate |
| Beyond Snack | Licensing | · |
| Britannia | · | Associate |
| Cadbury | · | Associate |
| Crompton Greaves | · | Associate |
| Daawat | Product | · |
| Eyetex | · | Associate |
| Garena Free Fire | Co-branded | · |
| Goldmedal Electricals | Product | · |
| Greenply | Associate | · |
| Hindustan Unilever | · | Associate |
| Inbisco | · | Associate |
| ITC | Licensing | · |
| JK Tyre | Co-branded | · |
| Josco Jewellers | · | Associate |
| Kajaria | Product | · |
| Kaleesuwary | · | Associate |
| Kalyan Jewellers | Product | · |
| LG Hing | · | Associate |
| Matrimony | · | Associate |
| Meralda Jewels | · | Associate |
| Mitsubishi | Product | · |
How crowded each season was
More logos means less room to stand out.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Airtel | Telecom | Associate sponsor | 2025 | |
| Berger Paints | Consumer electronics | Associate sponsor | 2025 | |
| Britannia | Food | Associate sponsor | 2025 | |
| Cadbury | Food | Associate sponsor | 2025 | |
| Crompton Greaves | Consumer electronics | Associate sponsor | 2025 | |
| Eyetex | Personal & home care | Associate sponsor | 2025 | |
| Hindustan Unilever | Personal & home care | Associate sponsor | 2025 | |
| Inbisco | Food | Associate sponsor | 2025 | |
| Josco Jewellers | Fashion & lifestyle | Associate sponsor | 2025 | |
| Kaleesuwary | Food | Associate sponsor | 2025 | |
| LG Hing | Food | Associate sponsor | 2025 | |
| Matrimony | Technology & software | Associate sponsor | 2025 | |
| Meralda Jewels | Fashion & lifestyle | Associate sponsor | 2025 | |
| OTTO | – | Associate sponsor | 2025 | |
| P&G | Personal & home care | Associate sponsor | 2025 | |
| PepsiCo India (incl. bottler Varun Beverages) | Beverages | Associate sponsor | 2025 | |
| Pidilite (Fevicol) | Home & building | Associate sponsor, Integrated segment | 2025 | |
| Pittappillil | E-commerce & retail | Associate sponsor | 2025 | |
| Prithvi | E-commerce & retail | Associate sponsor | 2025 | |
| Reckitt Benckiser | Food | Associate sponsor | 2025 | |
| Regal Jewellers | Fashion & lifestyle | Associate sponsor | 2025 | |
| Swastik Spices | Food | Associate sponsor | 2025 | |
| Symphony | Consumer electronics | Associate sponsor | 2025 | |
| Tata Motors (commercial vehicles) | Automotive | Associate sponsor | 2025 | |
| Tata Neu | E-commerce & retail | Associate sponsor | 2025 | |
| UltraTech Cement | Home & building | Associate sponsor | 2025 | |
| Vasanth & Co | E-commerce & retail | Associate sponsor | 2025 | |
| Zydus Lifesciences | Healthcare | Associate sponsor | 2025 | |
| Astral Pipes | Home & building | Product placement | 2024 | |
| Beyond Snack | Food | Licensing | 2024 | |
| Daawat | Food | Product placement | 2024 | |
| Garena Free Fire | Gaming & fantasy sports | Co-branded campaign | 2024 | |
| Goldmedal Electricals | Energy & industrial | Associate sponsor, Product placement | 2024 | |
| Greenply | Home & building | Associate sponsor | 2024 | |
| ITC | Food | Associate sponsor, Licensing | 2024 | |
| JK Tyre | Automotive | Co-branded campaign | 2024 | |
| Kajaria | Consumer electronics | Product placement | 2024 | |
| Kalyan Jewellers | Consumer electronics | Licensing, Product placement | 2024 | |
| Mitsubishi | E-commerce & retail | Product placement | 2024 | |
| Parachute | Home & building | Co-branded campaign | 2024 | |
| Ray-Ban | – | Product placement | 2024 | |
| Snapchat | Technology & software | Co-branded campaign | 2024 | |
| Tata Consumer Products | Beverages | Associate sponsor | 2024 | |
| Transsion India (Infinix, Tecno, itel) | Consumer electronics | Co-branded campaign | 2024 |
Show all 44 sponsors
Categories here
Not here yet
Categories common on other film properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other film properties. For organisers, the shortlist.
Similar film properties
Every deal, with its source48 rows · what our check found on each source page
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Show 38 more
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Integrated segment · Film · 2025
A 'Pause & Play' break during the World Television Premiere on the JioStar South channels: the picture appeared to develop water seepage before cutting to a Dr. Fixit spot. Built with JioStar for Pidilite Industries.
Product placement · Film · 18 Nov 2024
Products written into key scenes of the Telugu blockbuster. Announced by both sides: Goldmedal's director Kishan Jain and Mythri Movie Makers' producer Y Ravi Shankar are on the record. No figure disclosed.
Associate sponsor · Film · 2024
Billed as the Associate Brand Partner of Pushpa 2. The FMEG company ran a multi-touchpoint association from April 2024 and, at release, a 'Switch to Pushpa' Instagram contest asking fans to recreate Pushpa's look, dance or dialogues for five iPhone 16 handsets.
Associate sponsor · Film · 2024
Exclusive beverage partner of Pushpa 2, under the campaign line 'Ghanam Cinema tho Ghanam Chai'. Special-edition Chakra Gold packs carried QR codes into film-themed contests, and a #PoseWithPushpa web app dropped buyers into a movie-style poster. Wavemaker India brokered it for Tata Consumer Products.
Licensing · Film · 2024
Limited-edition Dark Fantasy packs printed with Allu Arjun in his Pushpa avatar, released ahead of the film. ITC ran a 'Biggest Fan Biggest Fantasy' AR-selfie contest with five meet-Allu-Arjun prizes and a 1,000-strong fan rally at IFHE Hyderabad.
Associate sponsor · Film · 2024
Billed as official devotional partner of Pushpa 2, announced October 2024. ITC put out a co-branded limited-edition Mangaldeep Scent 3-in-1 agarbatti pack carrying Allu Arjun as Pushpa, launched in the South first and then nationally through e-commerce.
Product placement · Film · 2024
Kalyan Jewellers gold is worn through the film: Pushpa Raj's chunky chains and rings, and Srivalli's necklaces, bracelets and nose rings, in a plot beat where her silver anklets are upgraded to gold.
Licensing · Film · 2024
A limited-edition 'Pushpa' jewellery line of gold set with uncut diamonds, mother-of-pearl and semi-precious stones, unveiled by Rashmika Mandanna and sold only at selected Kalyan Jewellers showrooms.
Product placement · Film · 2024
Pushpa Raj's red Mitsubishi Pajero is used as a recurring hero vehicle, carrying his entrance and the mid-film chase.
Product placement · Film · 2024
Large Daawat basmati packs are dressed into Pushpa's kitchen in the background of key scenes, backed by a tie-in film in which Allu Arjun's voice names Daawat as Pushpa's rice: 'Pushpa ka swag, Daawat ka taste'.
Product placement · Film · 2024
Yellow Astral water tanks stand in the background of the chase and dance sequences, with an off-screen Allu Arjun TVC and OOH run on the line 'Pipe jhukega nahi, paani rukega nahi'.
Product placement · Film · 2024
Kajaria hoardings appear on the billboards dressed into the film's market scenes, with a video campaign off-screen cutting film snippets against the 'India's No. 1 tile brand' claim.
Product placement · Film · 2024
Ray-Ban sunglasses are the running costume signature of Fahadh Faasil's Bhanwar Singh Shekawat through the film.
Associate sponsor · Film · 2024
Billed by Mythri Movie Makers as the film's Interior Excellence Partner, with social-media contests and digital campaigns running off the association.
Licensing · Film · 2024
'Flower Nahi Fire', a limited-edition spicy banana-chip flavour named after Pushpa's line and made with Mythri Movie Makers. Beyond Snack calls it the first movie-inspired banana chip flavour.
Co-branded campaign · Film · 2024
Co-branded launch content for the itel A80 smartphone built on Pushpa 2, running from December 2024 into the January 2025 launch; itel reported over 2 million views and 200,000 engagements on the co-branded films.
Co-branded campaign · Film · 2024
Garena ran a Pushpa 2 crossover in Free Fire Max, putting thematic in-game content and rewards drawn from the film's universe into the battle royale.
Co-branded campaign · Film · 2024
Snapchat carried exclusive behind-the-scenes footage, sneak peeks and first-look trailer and song drops from the official PushpaTheMovie and MythriMovieMakers handles, with Allu Arjun joining the platform for the release run.
Co-branded campaign · Film · 2024
A Pushpa 2 tie-in campaign built on the film's signature line: 'Pushpa Raj jhukenge nahi aur JK Tyres rukenge nahi'.
Co-branded campaign · Film · 2024
A Pushpa 2 collaboration released under the name 'Hot as Fire' by the men's grooming brand.
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