Audi
Audi sponsors 2 properties, mostly film, and has 3 campaigns on record.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Product placement · Film · 2024
Singham rides a navy blue Audi SUV through the Colombo stretch of the film.
Co-branded campaign · Film · 2013
Audi India's Race 2 deal went past the in-movie presence to an 'Act in Race 2' contest: entrants uploaded a video of themselves giving a best co-star acceptance speech, and the winner was put on screen alongside the film's leads.
Campaigns
With the agency and talent where the trade press named them.
Ad film · 7 Nov 2025
Four wedding films under the Journeys with Audi platform, each set inside the car just before the big moment: a bride and her teasing brother (Q3), a father rehearsing German to greet his daughter-in-law (Q8), a groom and his childhood friends (Q7), and a bride calmed by her grandmother's heirloom (A6).
Festive · 13 Oct 2025
Festive 2025 campaign by Saatchi & Saatchi India in which AI artist Omkar Korade and photographer Hashim Badani take the Q3 Sportback through Mumbai's festive streets and turn what they see into AI art, later shown on digital screens across the city. Also features the Q5 and Q7.
Agency: Saatchi & Saatchi India. Talent: Omkar Korade, Hashim Badani.
Launch · 13 Feb 2025
Connected-TV launch for the Q7 facelift with PHD Media India and Huella's NEXad: viewers changed the car's exterior colour in real time with the TV remote while the film walked through the LED headlamps and interiors.
3 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Sleeve sponsor · Team · 2025
Sleeve sponsor of Bayern Munich, 2025–present. Listed for the 2025–26 season.
Sleeve sponsor · Team · 2023
Sleeve sponsor of FC Bayern Munich, 2023–2024.
Agencies
Credited on Audi's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Saatchi & Saatchi India | 1 campaign | 13 Oct 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Audi | 2 | 0 | 3 | Film | 7 Nov 2025 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
Where peers sponsor and Audi doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Dubai Desert Classic | Hero MotoCorp |
Questions people ask
What does Audi sponsor?
Audi has 2 confirmed sponsorship properties on record, mostly in film, including Singham Again, Race 2. The latest is dated 7 Nov 2025.
Which agency works on Audi's campaigns?
Credited on Audi campaigns: Saatchi & Saatchi India (1 campaign, latest 13 Oct 2025).
Know when Audi signs something new
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