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Tata Consumer Products × Pushpa 2: The Rule, 2024

Brand
Tata Consumer Products · Beverages
Property
Pushpa 2: The Rule · Theatrical / Netflix
Tier
Associate sponsor
Date
2024
Source
MediaNews4Uafaqs!

Exclusive beverage partner of Pushpa 2, under the campaign line 'Ghanam Cinema tho Ghanam Chai'. Special-edition Chakra Gold packs carried QR codes into film-themed contests, and a #PoseWithPushpa web app dropped buyers into a movie-style poster. Wavemaker India brokered it for Tata Consumer Products.

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