JK Tyre × Pushpa 2: The Rule, 2024
- Brand
- JK Tyre · Automotive
- Property
- Pushpa 2: The Rule · Theatrical / Netflix
- Tier
- Co-branded campaign
- Date
- 2024
- Source
- afaqs!
A Pushpa 2 tie-in campaign built on the film's signature line: 'Pushpa Raj jhukenge nahi aur JK Tyres rukenge nahi'.
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JK Tyre's other deals
Experiential · 8 Oct 2025
A record-setting stunt in which driver Sanam Sekhon set a Guinness World Record for the highest-altitude car drift (5,798 metres) at Umling La Pass, Ladakh, on JK Tyre's Levitas tyres, used to dramatise the product's performance credentials.
Talent: Sanam Sekhon.
Sponsorship activation · 12 Sep 2025
JK Tyre's association as Co-Presenting Sponsor of the Men's Asia Cup 2025 (broadcast on Sony Sports Network from Dubai and Abu Dhabi), positioned around the brand's 'Desh Ka Tyre' platform to build visibility and youth connect across India and Asia.
Regional · 10 Apr 2025
A focused motorsport tour of North-East India (Kohima, Aizawl, Shillong, Guwahati, Gangtok), tying JK Tyre's grassroots motorsport heritage to local culture through collaborations with events such as the Hornbill Festival and Orange Festival.
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