Kalyan Jewellers × Pushpa 2: The Rule, 2024
- Brand
- Kalyan Jewellers · Consumer electronics
- Property
- Pushpa 2: The Rule · Theatrical / Netflix
- Tier
- Licensing
- Date
- 2024
- Source
- afaqs!
A limited-edition 'Pushpa' jewellery line of gold set with uncut diamonds, mother-of-pearl and semi-precious stones, unveiled by Rashmika Mandanna and sold only at selected Kalyan Jewellers showrooms.
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Kalyan Jewellers's other deals
Back-of-shirt sponsor · Team · 2026
Back-of-shirt sponsor of Royal Challengers Bengaluru, 2026–present.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Product placement · Film · 2024
Kalyan Jewellers gold is worn through the film: Pushpa Raj's chunky chains and rings, and Srivalli's necklaces, bracelets and nose rings, in a plot beat where her silver anklets are upgraded to gold.
Ad film · 5 Feb 2021
The sixth edition of Kalyan's long-running Trust ad-film series: a 90-second multilingual digital film shot under lockdown restrictions, bringing together the brand's national and regional ambassadors across different languages and wedding traditions around the theme of 'Bharosa' (trust).
Talent: Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Manju Warrier.
Sleeve sponsor · Team · 2014
Sleeve sponsor of Jaipur Pink Panthers, 2014–2018.
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