Bookmyshow
Bookmyshow sponsors 10 properties, mostly music, then film, and has 6 campaigns on record. 2 confirmed in 2026.
15 of 17 rows confirmed on their sourceHow we check
See how Bookmyshow compares with Star Sports and The Times of IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Ticketing · Event · 2026
Ticketing Partner (Signature Partner)
Ticketing · Event · 2026
Festival owner and exclusive ticketing platform. FAQ: 'Passes can be obtained online on BookMyShow, using the same booking flow as regular movie tickets'.
Ticketing · Event · 2025
Tickets available exclusively on BookMyShow.
Ticketing · Event · 2025
Official ticketing platform; the shows were produced and promoted by BookMyShow Live in partnership with Live Nation.
Ticketing · Event · 2025
"Official and Exclusive Ticketing partner" and the solely authorised platform for tickets.
Ticketing · Event · 2025
Ticketing platform; the show was produced and promoted by BookMyShow Live in partnership with Live Nation.
Ticketing · Event · 2025
Ticketing platform; both India shows were produced and promoted by BookMyShow Live in collaboration with Live Nation. No brand sponsor was named on either fetched page.
Ticketing · Event · 2024
Ticketing platform; the show was produced and promoted by BookMyShow Live with Live Nation.
Show 3 more
Ticketing · Event · 2024
Festival owner and ticketing platform. RLFF is a BookMyShow-owned property, not a bought sponsorship.
Ticketing · Event · 2023
Registration Partner.
Ticketing · Event · 2020
One of four ticketing outlets the festival's own homepage links to. The site names no tier, so this is read off the outlet strip rather than a stated partnership.
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 16 Nov 2025
Ahead of Travis Scott's Circus Maximus show at Mahalaxmi Racecourse, BookMyShow Live built a 'Sicko Leave Generator' microsite that wrote fans personalised, tongue-in-cheek leave applications to share on social, riding the trend of theatrical leave requests.
Other · 10 Sep 2024
A co-marketing campaign with IndiGo that gave people booking tickets to Bandland 2024, Sunburn Goa 2024 and Lollapalooza India 2025 flight discounts, built on the finding that a third of festival crowds travel in from other cities.
Digital/social · 3 Aug 2024 · Reported value Rs 100
A Friendship Day campaign that sold personality-themed digital gift cards (Drama Queen, Tea Spiller, Reel-ist, Rockstar) from Rs 100 to Rs 10,000 so people could gift entertainment matched to each friend's quirks.
Purpose · 3 May 2024
An ad film made with the Election Commission of India's SVEEP programme that starts as an entertainment spot and turns into a call for young first-time voters to turn up on polling day in the Lok Sabha election.
Digital/social · 4 Aug 2023
For its 16th birthday BookMyShow shot a hidden-camera 'prankvertising' film at its own headquarters, with staged actors surprising employees at 5 PM, to push a week of 5-6 PM discounts across cinema, live events and Stream.
Show 1 more
Integrated campaign · 3 Jan 2020
The brand campaign that introduced the tagline 'It All Starts Here', built around a film directed by Aakash Bhatia in which rapper Prabh Deep performs an original track about the feelings of live entertainment; released in English, Hindi, Tamil and Telugu with outdoor support.
Agency: BBH India. Talent: Prabh Deep.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 31 Aug 2025
Bookmyshow is promoted with a listener offer link (bookmyshow.sg) in the show notes of 5 episodes between 2025-08-31 and 2026-08-16, most recently 'EP 317: The New Wave of Tamil Rap ft JQueen & Dacalty'.
Agencies
Credited on Bookmyshow's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| BBH India | 1 campaign | 3 Jan 2020 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Bookmyshow | 10 | 2 | 6 | Music | 2026 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
Where peers sponsor and Bookmyshow doesn't
| Property | Peers on it |
|---|---|
| Goafest | Star Sports, The Times of India |
| Comic Con India | Crunchyroll, Mirchi |
| Filmfare Awards | Star Sports, Mirchi |
| Tata Mumbai Marathon | The Times of India, Mirchi |
| TCS World 10K Bengaluru | The Times of India, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
Questions people ask
What does Bookmyshow sponsor?
Bookmyshow has 10 confirmed sponsorship properties on record, mostly in music, then film, including India Art Fair, Red Lorry Film Festival, AP Dhillon One Of One India Tour. The latest is dated 2026.
Which agency works on Bookmyshow's campaigns?
Credited on Bookmyshow campaigns: BBH India (1 campaign, latest 3 Jan 2020).
Know when Bookmyshow signs something new
One email when Bookmyshow or a media & entertainment rival signs a sponsorship, an ambassador or a campaign.
Work at Bookmyshow? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.