UltraTech Cement × Pushpa 2: The Rule, 2025
- Brand
- UltraTech Cement · Home & building
- Property
- Pushpa 2: The Rule · Theatrical / Netflix
- Tier
- Associate sponsor
- Date
- 13 Apr 2025
- Source
- MediaNews4U
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
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Purpose · 6 Sep 2024
A campaign urging home builders not to compromise on cement quality, told through a father-son relationship to capture the emotional stakes of a once-in-a-lifetime home-building decision; won gold for Best Multi Mobile Channel Campaign at the 15th Indian Digital Marketing Awards (IDMA) in July 2024. A BIG FM radio integration of the same "Mauka Ek" message ran during the 2023 T20 season.
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Talent: Shah Rukh Khan.
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