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Crompton Greaves × Pushpa 2: The Rule, 2025

Brand
Crompton Greaves · Consumer electronics
Property
Pushpa 2: The Rule · Theatrical / Netflix
Tier
Associate sponsor
Date
13 Apr 2025
Source
MediaNews4U

One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.

Credits

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Crompton Greaves's other deals

Rebrand · 19 Aug 2026

Crompton unveiled a new master brand identity, including a new emblem ('Cephyr'), tagline and sonic identity, marking a strategic shift ('Crompton 2.0') from a fans-and-appliances maker into a diversified, innovation-led home-solutions business.

Other · 12 Apr 2025

Crompton's summer campaign for its cooling appliances, using the hashtag #AankhBandKarkeLeLo and the line 'When It's Cooling, It's Crompton' to build trust during peak summer purchase season.

Digital/social · 10 Oct 2024

A social-media campaign for Crompton's mixer grinders fronted by Genelia Deshmukh alongside home chefs and television personalities, built around a cooking-taste challenge.

Talent: Genelia Deshmukh.

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