Daawat × Pushpa 2: The Rule, 2024
- Brand
- Daawat · Food
- Property
- Pushpa 2: The Rule · Theatrical / Netflix
- Tier
- Product placement
- Date
- 2024
- Source
- afaqs!
Large Daawat basmati packs are dressed into Pushpa's kitchen in the background of key scenes, backed by a tie-in film in which Allu Arjun's voice names Daawat as Pushpa's rice: 'Pushpa ka swag, Daawat ka taste'.
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Daawat's other deals
Launch · 4 Aug 2026
LT Foods signed celebrity chef Ranveer Brar as DAAWAT brand ambassador and launched an integrated campaign for DAAWAT Delight Basmati, built around the line 'Har Dish Ko Banaye Very Very Nice' and the rice's Superior Flavour Absorption positioning.
Agency: BBDO India. Talent: Ranveer Brar.
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