Kajaria × Pushpa 2: The Rule, 2024

Brand: Kajaria · Consumer electronics
Property: Pushpa 2: The Rule · Theatrical / Netflix
Tier: Product placement
Date: 2024
Source: afaqs!

Kajaria hoardings appear on the billboards dressed into the film's market scenes, with a video campaign off-screen cutting film snippets against the 'India's No. 1 tile brand' claim.

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Kajaria's other deals

Desh Ki Mitti

Integrated campaign · 8 Aug 2023

A 360-degree pan-India campaign marking Kajaria's 35th anniversary, with brand ambassador Akshay Kumar joined by Ranveer Singh as army officers in the same regiment under the message 'Hum Alag Hain, Par Ek Hi Mitti Ke Hai'. Conceptualised by 82.5 Communications and shot in Mumbai and Jaisalmer.

Agency: 82.5 Communications. Talent: Akshay Kumar, Ranveer Singh.

Source: MediaNews4U