Kajaria
Kajaria sponsors 4 properties, mostly kabaddi, hockey, tennis and more, then film, and has 1 campaign on record.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Product placement · Film · 2024
Kajaria hoardings appear on the billboards dressed into the film's market scenes, with a video campaign off-screen cutting film snippets against the 'India's No. 1 tile brand' claim.
Shirt sponsor · Team · 2023
Front-of-shirt sponsor of Royal Challengers Bengaluru, 2023–present.
Back-of-shirt sponsor · Team · 2023
Back-of-shirt sponsor of Bengal Warriorz, 2023–2024.
Back-of-shirt sponsor · Team · 2022
Back-of-shirt sponsor of Tamil Thalaivas, 2022.
Ambassadors
Talent named in Kajaria's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Ranveer Singh | Past | 8 Aug 2023 | 8 Aug 2023 |
| Akshay Kumar | Past | 8 Aug 2023 | 8 Aug 2023 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 8 Aug 2023
A 360-degree pan-India campaign marking Kajaria's 35th anniversary, with brand ambassador Akshay Kumar joined by Ranveer Singh as army officers in the same regiment under the message 'Hum Alag Hain, Par Ek Hi Mitti Ke Hai'. Conceptualised by 82.5 Communications and shot in Mumbai and Jaisalmer.
Agency: 82.5 Communications. Talent: Akshay Kumar, Ranveer Singh.
Agencies
Credited on Kajaria's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| 82.5 Communications | 1 campaign | 8 Aug 2023 |
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Kajaria | 4 | 0 | 1 | Kabaddi, hockey, tennis and more | 2024 |
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
Where peers sponsor and Kajaria doesn't
| Property | Peers on it |
|---|---|
| LEAP | Lenovo / Motorola India, Intel India |
| Comic Con India | Lenovo / Motorola India, Intel India |
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India |
| Lollapalooza India | Lenovo / Motorola India, Intel India |
| India Mobile Congress | Intel India |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Vedanta Delhi Half Marathon | One Glint |
Questions people ask
What does Kajaria sponsor?
Kajaria has 4 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then film, including Pushpa 2: The Rule, Royal Challengers Bengaluru, Bengal Warriorz. The latest is dated 2024.
Which agency works on Kajaria's campaigns?
Credited on Kajaria campaigns: 82.5 Communications (1 campaign, latest 8 Aug 2023).
Does Kajaria sponsor cricket?
Yes. Kajaria has 1 confirmed cricket deal on record.
Know when Kajaria signs something new
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