JK Tyre
JK Tyre sponsors 1 property, mostly film, and has 3 campaigns on record.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Co-branded campaign · Film · 2024
A Pushpa 2 tie-in campaign built on the film's signature line: 'Pushpa Raj jhukenge nahi aur JK Tyres rukenge nahi'.
Campaigns
With the agency and talent where the trade press named them.
Experiential · 8 Oct 2025
A record-setting stunt in which driver Sanam Sekhon set a Guinness World Record for the highest-altitude car drift (5,798 metres) at Umling La Pass, Ladakh, on JK Tyre's Levitas tyres, used to dramatise the product's performance credentials.
Talent: Sanam Sekhon.
Sponsorship activation · 12 Sep 2025
JK Tyre's association as Co-Presenting Sponsor of the Men's Asia Cup 2025 (broadcast on Sony Sports Network from Dubai and Abu Dhabi), positioned around the brand's 'Desh Ka Tyre' platform to build visibility and youth connect across India and Asia.
Regional · 10 Apr 2025
A focused motorsport tour of North-East India (Kohima, Aizawl, Shillong, Guwahati, Gangtok), tying JK Tyre's grassroots motorsport heritage to local culture through collaborations with events such as the Hornbill Festival and Orange Festival.
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| JK Tyre | 1 | 0 | 3 | Film | 8 Oct 2025 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
Where peers sponsor and JK Tyre doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Dubai Desert Classic | Hero MotoCorp |
Questions people ask
What does JK Tyre sponsor?
JK Tyre has 1 confirmed sponsorship property on record, mostly in film, including Pushpa 2: The Rule. The latest is dated 8 Oct 2025.
Know when JK Tyre signs something new
One email when JK Tyre or an automotive rival signs a sponsorship, an ambassador or a campaign.
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