Parachute × Pushpa 2: The Rule, 2024

Launch · 3 Aug 2026

The launch film for Parachute Advansed's new Protein Shampoo, using the recurring question 'Aisa Kya Hai?' as a curiosity device that reveals a woman's naturally healthy hair as the source of her everyday confidence, positioning the Aloe Vera and Coconut Milk formula around confidence rather than a beauty transformation.

Ad film · 5 Nov 2024

A Nihar Naturals TVC casting regular oiling as a fitness regime for hair, with actor Rukmini Maitra signed to carry the message to Bengali audiences.

Talent: Rukmini Maitra.

Digital/social · 4 Sep 2023

A World Beard Day digital film starring Hardik Banga that takes on campus recruiters who make bearded candidates shave before placement, arguing a beard belongs at work.

Talent: Hardik Banga.

Purpose · 17 Aug 2023

Saffola recruited 40 achievers under the age of 40 to follow a Roz Ka Healthy Step routine over eight weeks and publish the journey, as a push to get young Indians to eat better.

Ad film · 4 Jul 2023

A Set Wet film in which a young man who forgets his ID card on his first day at work styles his hair with the gel instead and walks in on confidence alone, pitching hairstyle as the first impression.

Integrated campaign · 18 Jun 2023

Parachute Advansed Gold bought contextual interruptions inside Zee TV, ZEE5 and YouTube content to make the point that summer heat damages hair, timed to the viewing moment rather than sold as a standalone film.

Digital/social · 15 Jun 2023

A Pride Month digital campaign from the Livon serum brand about how people in the LGBTQIA+ community use their hair to express themselves, and a nudge for everyone else to do the same.

Ad film · 11 May 2023

A Hair & Care brand film in which Rubal Shekhawat plays a young woman whose hair is wrecked by pollution and heat, used to sell the oil as damage repair.

Talent: Rubal Shekhawat.