Berger Paints
Berger Paints sponsors 1 property, mostly film, and has 3 campaigns on record. 1 confirmed in 2026.
4 of 4 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Ambassadors
Talent named in Berger Paints's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Kareena Kapoor Khan | Current | 7 Jul 2025 | 7 Jul 2025 |
| Akshay Kumar | Past | 4 Oct 2023 | 4 Oct 2023 |
Campaigns
With the agency and talent where the trade press named them.
Rebrand · 24 Jul 2026
Berger Paints India unveiled a refreshed brand identity with the 'Rang Bana Rahe' campaign, built on the idea that life's challenges should never take away the colour that defines people, extending the brand's weather-resilience positioning.
Ad film · 7 Jul 2025
A campaign for the Berger Silk range of luxury emulsions fronted by Kareena Kapoor Khan, positioning the paint's sheen and durability under the line 'Nothing Shines Like Silk'.
Talent: Kareena Kapoor Khan.
Launch · 4 Oct 2023
A campaign fronted by Akshay Kumar to launch Berger Dampstop, a new range of waterproofing products treating damp, silane and salt-leaching problems, conceptualised by MullenLowe Lintas.
Agency: MullenLowe Lintas. Talent: Akshay Kumar.
Agencies
Credited on Berger Paints's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| MullenLowe Lintas | 1 campaign | 4 Oct 2023 |
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Berger Paints | 1 | 1 | 3 | Film | 24 Jul 2026 |
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
Where peers sponsor and Berger Paints doesn't
| Property | Peers on it |
|---|---|
| LEAP | Lenovo / Motorola India, Intel India |
| Comic Con India | Lenovo / Motorola India, Intel India |
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India |
| Lollapalooza India | Lenovo / Motorola India, Intel India |
| India Mobile Congress | Intel India |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Vedanta Delhi Half Marathon | One Glint |
Questions people ask
What does Berger Paints sponsor?
Berger Paints has 1 confirmed sponsorship property on record, mostly in film, including Pushpa 2: The Rule. The latest is dated 24 Jul 2026.
Who are Berger Paints's brand ambassadors in 2026?
Campaigns since April 2025 feature Kareena Kapoor Khan. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Berger Paints's campaigns?
Credited on Berger Paints campaigns: MullenLowe Lintas (1 campaign, latest 4 Oct 2023).
Know when Berger Paints signs something new
One email when Berger Paints or a consumer electronics rival signs a sponsorship, an ambassador or a campaign.
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