Britannia
Britannia sponsors 2 properties, mostly business, tech and industry, then film, and has 13 campaigns on record. 4 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Listed under Other Sponsors on Goafest's own 2026 sponsor page.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Partner · Event · 2024
Named among the 50-plus brand partners of Goafest 2024; tier not stated.
Ambassadors
Talent named in Britannia's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Jemimah Rodrigues | Current | 27 Feb 2026 | 27 Feb 2026 |
| Rishabh Pant | Current | 27 Feb 2026 | 27 Feb 2026 |
| Aamir Khan | Current | 11 Dec 2025 | 11 Dec 2025 |
| Yashraj Mukhate | Current | 26 Sep 2025 | 26 Sep 2025 |
| Ravi Shastri | Past | Sep 2024 | Sep 2024 |
Campaigns
With the agency and talent where the trade press named them.
Regional · 25 Aug 2026
Milk Bikis printed words from three Thirukkural couplets across the biscuits themselves, randomised between packs, so children in Tamil Nadu have to collect and arrange them to complete a verse. Built with the agency Talented around themes of friendship, learning and perseverance.
Agency: Talented.
Ad film · 27 Feb 2026
A TVC for the Cheeze Dipped Crunchy Layered Sandwich in which Rishabh Pant and Jemimah Rodrigues argue the crunch-versus-melt case, the first time 50-50 has paired a male and a female cricketer. The old 'Na Re Naa Naa' jingle returns in a reworked version.
Agency: Mullen Lowe Lintas. Talent: Rishabh Pant, Jemimah Rodrigues.
Digital/social · 13 Feb 2026
Three short digital films for Britannia Cake Fudge It Choco Brownie dramatised awkward relationship mishaps (a mistaken group text, an accidental confession), paired with on-ground activations that put relatable one-liners up in public spaces in Mumbai.
Agency: Tilt Brand Solutions.
Integrated campaign · 11 Dec 2025
Aamir Khan came on as the face of NutriChoice for a set of slice-of-life films arguing that one small good decision, such as skipping sugar in tea, makes the following one easier. Ran alongside the launch of a 100% millets apple cinnamon cookie.
Agency: Lowe Lintas. Talent: Aamir Khan.
Digital/social · 26 Sep 2025
Britannia took a tea seller's viral 'chai kha lo' chant and had music creator Yashraj Mukhate turn it into a Chai Anthem, then ran a set of 20-second films by McCann Worldgroup set in hostels and on train journeys around dunking a Good Day in tea.
Agency: McCann Worldgroup India. Talent: Yashraj Mukhate.
Show 8 more
Regional · 18 Jul 2025
A Tamil Nadu Day campaign built on the local habit of biting Milk Bikis biscuits into shapes, recreating the state's cultural icons and landmarks across 80 pincode-targeted billboards in 19 districts, district-specific print creatives and a stop-motion film.
Agency: Talented.
Digital/social · 23 May 2025
A partnership with World Chess Champion Gukesh Dommaraju built around a QR-code virtual chess challenge on Milk Bikis packs, fronted by a fully AI-generated film in which every frame of Gukesh's appearance, voice and expression was synthetically produced.
Agency: Hogarth India. Talent: Gukesh Dommaraju.
Purpose · 7 Mar 2025
A special-edition Marie Gold pack reshaped both the biscuit and packaging to mirror the exact dimensions and hit points of Paralympian Avani Lekhara's gold-medal-winning shots at Paris 2024, the brand's first redesign of its biscuit itself, launched with a film and pushed onto quick commerce.
Agency: Talented. Talent: Avani Lekhara.
Digital/social · Sep 2024
An interactive contest inviting consumers to design the next 50-50 biscuit shape via a QR-code platform with an AI scoring tool, fronted by a digital-avatar Ravi Shastri playing a 'Chief Selector' judging the submissions.
Agency: Schbang. Talent: Ravi Shastri.
Rebrand · 27 Jun 2024
Britannia relaunched Little Hearts with redesigned packaging and a film built around puppies, chosen to stand in for the feeling of popping a heart-shaped biscuit. Conceptualised by Lowe Lintas Bangalore.
Agency: Lowe Lintas.
Festive · 15 Jan 2024
A Pongal campaign for Tamil Nadu built on an AR filter that made a pot of milk boil over on the user's phone, with the Winkin' mascot at the centre. Schbang handled it and Tamil influencers including Mani Megalai and Deepika Venkatachalam extended it.
Agency: Schbang. Talent: Mani Megalai, Deepika Venkatachalam.
Ad film · 3 Oct 2021
A launch film for the Treat Stix chocolate wafer roll in which a younger brother, caught taking his sibling's snack, moonwalks out of the room with it hidden behind his back. Aimed at eight to twelve year olds and made by Grey Bangalore.
Agency: Grey India.
Purpose · 21 Aug 2020
A television film released on World Entrepreneurship Day arguing that a homemaker already has the leadership, financial and negotiation skills of an entrepreneur and only lacks the confidence to start. It seeded the My Marie Gold My Startup platform that ran for several seasons.
Agency: Lowe Lintas.
2 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
In-video ad read · Podcast · 26 Aug 2026
Good Day is named as a sponsor in the show notes of 47 episodes between 2026-08-26 and 2026-09-07, most recently '#930 - NRL Finals Launch '26'.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Shirt sponsor · Team · 1997
Front-of-shirt sponsor of Stoke City, 1997–2012.
Agencies
Credited on Britannia's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Talented | 3 campaigns | 25 Aug 2026 |
| MullenLowe Lintas | 1 campaign | 27 Feb 2026 |
| Tilt Brand Solutions | 1 campaign | 13 Feb 2026 |
| Lowe Lintas | 3 campaigns | 11 Dec 2025 |
| McCann Worldgroup India | 1 campaign | 26 Sep 2025 |
| Hogarth India | 1 campaign | 23 May 2025 |
| Schbang | 2 campaigns | Sep 2024 |
| Grey India | 1 campaign | 3 Oct 2021 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against food peers
Confirmed deals only. The full food leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Britannia | 2 | 4 | 13 | Business, tech and industry | 25 Aug 2026 |
| ITC | 9 | 4 | 13 | TV and streaming | 13 Jun 2026 |
| McDonald's India (Westlife + CPRL franchisees) | 0 | 2 | 14 | – | 1 Aug 2026 |
| KFC / Pizza Hut India (Sapphire, Devyani franchisees) | 0 | 5 | 10 | – | 30 Jul 2026 |
| DS Group (Rajnigandha, Pulse, Catch) | 2 | 8 | 12 | TV and streaming | 5 Jun 2026 |
Where peers sponsor and Britannia doesn't
| Property | Peers on it |
|---|---|
| News18 Rising Bharat Summit | ITC, DS Group (Rajnigandha, Pulse, Catch) |
| Comic Con India | ITC |
| Kaun Banega Crorepati season 18 | ITC |
| Kaun Banega Crorepati season 17 | ITC |
| India national cricket team | ITC |
| Zomaland by Zomato | ITC |
| Sunburn Festival | ITC |
| MasterChef India (2026 season) | DS Group (Rajnigandha, Pulse, Catch) |
Questions people ask
What does Britannia sponsor?
Britannia has 2 confirmed sponsorship properties on record, mostly in business, tech and industry, then film, including Goafest, Pushpa 2: The Rule. The latest is dated 25 Aug 2026.
Who are Britannia's brand ambassadors in 2026?
Campaigns since April 2025 feature Jemimah Rodrigues, Rishabh Pant, Aamir Khan, Yashraj Mukhate. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Britannia's campaigns?
Credited on Britannia campaigns: Talented (3 campaigns, latest 25 Aug 2026); MullenLowe Lintas (1 campaign, latest 27 Feb 2026); Tilt Brand Solutions (1 campaign, latest 13 Feb 2026).
Know when Britannia signs something new
One email when Britannia or a food rival signs a sponsorship, an ambassador or a campaign.
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