Mahindra
Mahindra sponsors 4 properties, mostly music, then film, and has 3 campaigns on record. 2 confirmed in 2026.
5 of 8 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Title · Event · 2026
Title owner; the festival sits inside the Mahindra Group's Cultural Outreach programme.
Official partner · Event · 2025
Listed under 'MOBILITY PARTNER' on the official IFFI 56 partners and sponsors wall.
Title · Event · 2025
"instituted by the Mahindra Group and produced by Teamwork Arts".
Product placement · Film · 2024
A white Mahindra Scorpio Rakshak with clear branding carries Ajay Devgn's Bajirao Singham entry and Deepika Padukone's entry, and takes the punishment through the chase and crash sequences.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Mahindra is listed among PowerDrift's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in Mahindra's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Abhay Deol | Current | 28 Jan 2026 | 28 Jan 2026 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 28 Jan 2026
A Thar Roxx campaign fronted by actor Abhay Deol, part of Mahindra's continuing push to broaden the Thar franchise's appeal.
Talent: Abhay Deol.
Sports · 15 Oct 2025
A campaign rallying Indian fans behind Mahindra's Formula E team ahead of the 2025-26 season, built as an energetic tribute to speed, design and the country's growing appetite for global motorsport.
Digital/social · 9 Sep 2025
A World EV Day campaign run with TV9 Network that brought together more than 100 content creators across genres (auto, travel, music, finance, technology, lifestyle) to promote electric mobility.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Mahindra | 4 | 2 | 3 | Music | 28 Jan 2026 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
Where peers sponsor and Mahindra doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Dubai Desert Classic | Hero MotoCorp |
Questions people ask
What does Mahindra sponsor?
Mahindra has 4 confirmed sponsorship properties on record, mostly in music, then film, including Mahindra Blues Festival, International Film Festival of India (IFFI), Goa, Mahindra Kabira Festival. The latest is dated 28 Jan 2026.
Who are Mahindra's brand ambassadors in 2026?
Campaigns since April 2025 feature Abhay Deol. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when Mahindra signs something new
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