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Goldmedal Electricals × Pushpa 2: The Rule, 2024

Brand
Goldmedal Electricals · Energy & industrial
Property
Pushpa 2: The Rule · Theatrical / Netflix
Tier
Associate sponsor
Date
2024
Source
MediaNews4U

Billed as the Associate Brand Partner of Pushpa 2. The FMEG company ran a multi-touchpoint association from April 2024 and, at release, a 'Switch to Pushpa' Instagram contest asking fans to recreate Pushpa's look, dance or dialogues for five iPhone 16 handsets.

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Goldmedal Electricals's other deals

Product placement · Film · 18 Nov 2024

Products written into key scenes of the Telugu blockbuster. Announced by both sides: Goldmedal's director Kishan Jain and Mythri Movie Makers' producer Y Ravi Shankar are on the record. No figure disclosed.

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