Crompton Greaves
Crompton Greaves sponsors 1 property, mostly film, and has 3 campaigns on record. 1 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · Film · 13 Apr 2025
One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.
Campaigns
With the agency and talent where the trade press named them.
Rebrand · 19 Aug 2026
Crompton unveiled a new master brand identity, including a new emblem ('Cephyr'), tagline and sonic identity, marking a strategic shift ('Crompton 2.0') from a fans-and-appliances maker into a diversified, innovation-led home-solutions business.
Other · 12 Apr 2025
Crompton's summer campaign for its cooling appliances, using the hashtag #AankhBandKarkeLeLo and the line 'When It's Cooling, It's Crompton' to build trust during peak summer purchase season.
Digital/social · 10 Oct 2024
A social-media campaign for Crompton's mixer grinders fronted by Genelia Deshmukh alongside home chefs and television personalities, built around a cooking-taste challenge.
Talent: Genelia Deshmukh.
Marketing leadership
As reported in the trade press, with the date and the article.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Crompton Greaves | 1 | 1 | 3 | Film | 19 Aug 2026 |
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
Where peers sponsor and Crompton Greaves doesn't
| Property | Peers on it |
|---|---|
| LEAP | Lenovo / Motorola India, Intel India |
| Comic Con India | Lenovo / Motorola India, Intel India |
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India |
| Lollapalooza India | Lenovo / Motorola India, Intel India |
| India Mobile Congress | Intel India |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Vedanta Delhi Half Marathon | One Glint |
Questions people ask
What does Crompton Greaves sponsor?
Crompton Greaves has 1 confirmed sponsorship property on record, mostly in film, including Pushpa 2: The Rule. The latest is dated 19 Aug 2026.
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