Week of 23 Mar 2026
24 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
22 campaigns
Integrated campaign · 23 Mar 2026
A brand film extends Polycab's trust in wires and cables to its fans category: a protagonist who has already installed Polycab wiring upgrades to Polycab fans, positioning fans as backed by the same performance, safety and trust. Rolled out across television, digital and social media.
Regional · 23 Mar 2026
A campaign that leans into Indian-accented English rather than smoothing it away, aiming to make the brand's communication feel more relatable across India's regional diversity.
Digital/social · 24 Mar 2026
A digital-first, humour-led run of short films for Krackjack built on the biscuit's sweet-and-salty duality, fronted by comedians Kiku Sharda and Krushna Abhishek and cut for fast-scroll feeds.
Talent: Kiku Sharda, Krushna Abhishek.
Festive · 24 Mar 2026
NoVac (#NationOnVacation) is Cleartrip's flagship annual summer-sale property, first launched in March 2023 and repeated each year since. The 2026 edition centred on a film built around the childhood game 'Chidhiya Udd', in which children transport adults out of their daily routine into aspirational travel experiences, aiming to make the sale a cultural moment rather than a plain discount push.
Integrated campaign · 26 Mar 2026
Tuborg's global platform against hustle culture and social-media perfection, built on the insight that 40% of young adults live with anxiety from being 'always on'; the India rollout ran across digital, social and outdoor.
Ad film · 26 Mar 2026
A TVC from Sideways about a couple unpacking on moving day, with the Larah dinnerware range as the thing that makes the new house feel like home; run on digital platforms and news channels for young urban families.
Agency: Sideways.
Launch · 26 Mar 2026
Zydus Wellness signed fitness icon Milind Soman as brand ambassador to launch Glucon-D Recharge, extending the brand from a summer energy drink into performance hydration.
Talent: Milind Soman.
Sports · 26 Mar 2026
Cricketer Tilak Varma fronts a film for the Glow Sunscreen, taking an understated athlete-sponsorship approach that shows his quiet pre-match routine rather than on-field action, positioning sunscreen as a daily habit.
Talent: Tilak Varma.
Launch · 26 Mar 2026
CaratLane named actor Yami Gautam Dhar as its first-ever brand ambassador, positioning her as representing the self-made, confident modern Indian woman that the brand wants to reach.
Talent: Yami Gautam Dhar.
Regional · 27 Mar 2026
A conversational, everyday-tone brand idea scaled into a national multilingual outdoor campaign across cities in Maharashtra, Uttar Pradesh, Haryana, Rajasthan, Madhya Pradesh, Punjab, Jharkhand and West Bengal, designed to build both awareness and branch footfall.
Launch · 27 Mar 2026
The launch of the Gillette Guard 3-in-1 razor (three platinum-coated blades, anti-slip grip, aquagel lubrastrip) positioned under the line 'Bade League Ka Shave', with cricketer Abhishek Sharma signed as brand ambassador to reach young men moving beyond entry-level grooming.
Talent: Abhishek Sharma.
Launch · 27 Mar 2026
Gillette India signed India cricketer Abhishek Sharma as brand ambassador to launch its Guard 3-in-1 grooming range.
Talent: Abhishek Sharma.
Ad film · 27 Mar 2026
A mother-daughter hair-colour campaign reuniting long-time face Raveena Tandon with her real-life daughter Rasha Thadani, positioning trust in a mother's beauty choices as the emotional core of the at-home hair-colour pitch.
Talent: Raveena Tandon, Rasha Thadani.
Festive · 27 Mar 2026
A Holi activation for the exterior paint brand run with Blinkit, which slipped free gulal into select quick-commerce orders in a set of cities. The stunt was pushed on social and picked up by users as reels, unboxing clips and memes; JSW Dulux put reach at over 28 million people.
Ad film · 27 Mar 2026
A racing-track film for Campa Purple Energy Drink shot by cinematographer Vetri Palaniswami, ending on the Tamil line 'Latchiyathai Nooki Munneru' and, unusually for the category, a spoken disclaimer from Ajith Kumar on who should not drink it and a 500 ml limit; it surfaced on social media ahead of the formal launch.
Talent: Ajith Kumar.
Ad film · 28 Mar 2026
A cricket-season television campaign with Salman Khan built as a deliberately stripped-down anti-ad: he delivers his line, says 'Lo bol diya' and walks away. Follow-up films through the season satirise advertising cliches such as vanity vans and overproduced shoots.
Agency: Quotient Ventures. Talent: Salman Khan.
Ad film · 28 Mar 2026
A 97-second film made with Simond's global mountain athletes that follows the arc from preparation to summit, relaunching the Chamonix-born climbing sub-label in India alongside a renewed technical range for climbers and trekkers.
Purpose · 28 Mar 2026
Nationwide oral-health drive with the health ministry and the Indian Dental Association around a QR-code Dental Age Test, launched with minister Anupriya Patel and taken onto Vande Bharat trains to screen close to a million passengers. Amplified through print, digital, influencers and on-ground activations with quick-commerce and fitness partners.
Ad film · 28 Mar 2026
Pringles' first above-the-line campaign in India after years of below-the-line work. A digital film sets a dull bus commute turning into an impromptu musical number as the pop of the can and the crunch of the crisps pull passengers in.
Digital/social · 28 Mar 2026
PharmEasy revived its 'On-time or Free' diagnostics promise during the cricket season with a buy-one-get-one-free offer on full body health checkups and free doctor consultations, running across connected TV, mobile and social media.
Integrated campaign · 28 Mar 2026
Year-long slow-beauty platform that recasts luxury as time and ritual, opening with a film about a mother-in-law and daughter-in-law conceived with Talented and directed by Kopal Naithani of Superfly Films. Rolling out across digital, retail and brand activations through the year.
Agency: Talented.
Experiential · 29 Mar 2026
To launch the Titan Divers Professional Automatic 500m, a team of certified technical divers shot the watch 52.1 metres below the surface off Phuket, Thailand, setting a Guinness World Record for the deepest underwater product photoshoot.
Gulf
2 campaigns
Experiential · 25 Mar 2026 · Reported value AED 2 billion
A month-long Ramadan sales and hospitality programme staged at the Meydan Hotel Ballroom, pairing majlis-style cultural evenings with property sales across the portfolio. Azizi reported AED 2 billion in sales over the month.
Integrated campaign · 27 Mar 2026
A music-led platform campaign built on a single anthem that stitches drama, horror, thriller, action and comedy into one composition, giving OSN+ a sonic identity. Written in-house using AI to prototype more than 160 lyric and rhythm variations, then refined by the marketing team, and rolling out across advertising, social, the platform interface and radio in the UAE, Saudi Arabia and Kuwait.