Champions #TrainBold with RCB
Season-long campaign in the third year of the RCB tie-up, with co-created RCB x Boldfit merchandise and a giveaway of player-used gym gear.
| Brand | Boldfit |
|---|---|
| Agency | Not named on the source |
| Talent | Royal Challengers Bengaluru squad |
| Channels | merchandise, purchase giveaway |
| Source | MediaNews4UCampaign India |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Upstox | The Upstox Financial GymDigital/social · 24 Dec 2024 | Digital/social | – | 24 Dec 2024 |
What other healthcare brands ran
The latest confirmed campaigns from the rest of the category, India.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Gytree | Creator partnership: Vidushi MehraCreator campaign · 5 Nov 2026 | Creator campaign | – | 5 Nov 2026 |
| Gytree | Creator partnership: Food Fitness And FunCreator campaign · 5 Nov 2026 | Creator campaign | – | 5 Nov 2026 |
| Earthful | Creator partnership: neerupamasharrmaofficialCreator campaign · 31 Oct 2026 | Creator campaign | – | 31 Oct 2026 |
| Earthful | Creator partnership: Bonn AppetiteCreator campaign · 31 Oct 2026 | Creator campaign | – | 31 Oct 2026 |
| Amrutam | Creator partnership: Dr.uterusCreator campaign · 27 Oct 2026 | Creator campaign | – | 27 Oct 2026 |
| Gytree | Creator partnership: anitakanwal_actorCreator campaign · 27 Oct 2026 | Creator campaign | – | 27 Oct 2026 |
| Gytree | Creator partnership: meghna.pantCreator campaign · 27 Oct 2026 | Creator campaign | – | 27 Oct 2026 |
| Gytree | Creator partnership: shikx5Creator campaign · 23 Oct 2026 | Creator campaign | – | 23 Oct 2026 |
More from Boldfit
| Campaign | Type | Agency | Date |
|---|---|---|---|
| KL Rahul Champions Trophy tributeAd campaign · 13 Mar 2025 | Ad campaign | – | 13 Mar 2025 |
| KL Rahul, investor and brand ambassador31 Jul 2024 | – | – | 31 Jul 2024 |