Week of 30 Mar 2026
20 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
19 campaigns
Sponsorship activation · 30 Mar 2026
Built on Tata AIG's premier partnership with the 2026 IPL. The film sits inside a neighbourhood cricket match where a father is hurt going for a catch, then follows the cashless health claim from hospital to discharge under the line 'TATA AIG Hai Toh Bharosa Hai'. It ran through the season in several languages.
Agency: McCann Worldgroup.
Ad film · 30 Mar 2026
A film fronted by Virat Kohli reframes the 'Keep Walking' idea around progress as a mindset rather than a milestone, showing Kohli across cricket, fatherhood and entrepreneurship, set to a reimagined version of KISS's 'I Was Made for Lovin' You' recreated by YUNGBLUD.
Talent: Virat Kohli.
Ad film · 30 Mar 2026
Ranveer Singh and Deepika Padukone star in a JioMart film built around a 'Fayda Meter' device that makes the platform's savings visible in everyday household shopping moments, anchored by a catchy jingle and slice-of-life scenarios.
Agency: Leo India. Talent: Ranveer Singh, Deepika Padukone.
Integrated campaign · 30 Mar 2026
A five-film campaign built around the line 'Dil Se Open, Asli KYC', reframing account-opening and KYC compliance as a proactive, trust-first banking gesture rather than a bureaucratic step.
Integrated campaign · 30 Mar 2026
A brand positioning campaign presenting Angel One's app as an intelligent investing companion, rolled out across ad film and digital placements to build trust with new-age investors.
Integrated campaign · 31 Mar 2026
A campaign that challenges the Indian habit of boiling baby bottles, using survey data to argue the Philips Avent steriliser gives twice the germ protection, and plays on the 'nazar' tradition of protecting children. Yami Gautam Dhar joined as Philips Avent ambassador for the rollout across digital and retail.
Talent: Yami Gautam Dhar.
Sponsorship activation · 31 Mar 2026 · Reported value Rs 99
Olio Pizza renewed its Rajasthan Royals partnership for IPL 2026 and built a fan-chant campaign around a Rs 99 single-serve Royal Pizza Slice, with kiosks, hawker units and a branded cheer squad at home games in Jaipur and Guwahati, an 'Olio Dugout' fan hub on Sahakar Marg in Jaipur, presenting-sponsor rights to one home match and season-long activity with the Super Royals fan community.
Sports · 31 Mar 2026
BigBasket opened its third year as Royal Challengers Bengaluru's official quick-commerce partner (now extended to the women's team too) with a digital film in which RCB players Virat Kohli, Krunal Pandya and Devdutt Padikkal banter about the new T20 season, capped by creator Danish Sait's delivery-partner disguise gag.
Talent: Virat Kohli, Krunal Pandya, Devdutt Padikkal, Danish Sait.
Digital/social · 1 Apr 2026
A social-first April Fool's film in which an overconfident rider's small mishaps pile up while Yamraj watches quietly from the background, ending on the line 'hero bano, zero nahi'. Released on 31 March 2026 on Vega's digital and social channels.
Agency: Scratchpad.
Experiential · 1 Apr 2026
Nilkamal Homes keeps its Bengaluru flagship open after hours as a free, ready-dressed shoot location for content creators who apply online; an idea from tgthr. that is to roll out to more cities.
Agency: tgthr..
Sponsorship activation · 1 Apr 2026
An Instagram-carousel campaign with comedian Samay Raina timed to the IPL, using cricket terminology ("Take wickets, not chances") to frame conversations about men's intimate wellness.
Talent: Samay Raina.
Digital/social · 1 Apr 2026
An in-app feature letting users trade an ex-partner's clothes for store credit through a tongue-in-cheek 'Emotional Damage Assessment' questionnaire, promoted as a playful campaign on Ajio's Instagram.
Sports · 2 Apr 2026
An IPL-season activation built around six city-themed, naturally coloured momo variants (Kolkata, Hyderabad, Chennai, Bangalore, Mumbai, Delhi) without buying IPL airtime; Wow Momo instead ran community-led home match screenings, a Coca-Cola combo tie-up and 700-800 micro-influencers.
Ad film · 2 Apr 2026
A film for Dettol Antiseptic Liquid built on a mother's instinct to protect, set at a wedding where a boy hides an injury from his mother until she senses something is wrong. Written by Prasoon Joshi and directed by Amit Sharma.
Agency: McCann, Gurgaon.
Launch · 3 Apr 2026
Launch campaign for Sandanya, Kama Ayurveda's first anti-blemish skincare range, with model and yogini Mahieka Sharma as its face and the line 'Flawless, in my own way' framing clarity over perfection. The three-product range went on sale online and in Kama stores from 1 April 2026.
Talent: Mahieka Sharma.
Ad film · 4 Apr 2026
A film and content series that follows Tata Starbucks' first estate-exclusive single-origin coffees from the Nullore, Margolly and Karadibetta estates in Coorg to the cup, showing how origin, altitude and farming shape flavour.
Ad film · 4 Apr 2026
A film for Centrum Recharge, the ten-rupee effervescent energy sachet, in which a tired young man drinks one and joins a street game. It ran on national and regional television and digital, backed by sampling, in-store promotion and quick-commerce visibility.
Ad film · 4 Apr 2026
A campaign for the BHIM payments app fronted by MS Dhoni, showing him in ordinary payment situations rather than as a cricketer, to sell the app on calm, trust and simplicity. Built by Tilt Brand Solutions for high-frequency running across social and digital.
Agency: Tilt Brand Solutions. Talent: MS Dhoni.
Purpose · 4 Apr 2026
A nationwide awareness campaign timed to National Vitamin C Day, promoting the nutrient's role in immunity, skin and bone health. Abbott worked with actress Mithila Palkar on digital content and ran radio outreach featuring healthcare professionals, building on a 2024 pan-India Ipsos survey on immunity.
Talent: Mithila Palkar.
Gulf
1 campaign
Launch · 30 Mar 2026
Markaz put a name and a launch behind its next-generation e-trading platform, positioning iMarkaz Invest as the retail-facing face of a fifty-year-old institutional house. It sells access to Kuwait, Saudi, UAE and US markets with real-time portfolio visibility and a simplified account opening.