Muthoot Finance
Muthoot Finance has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Muthoot Finance's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Madhuri Dixit | Past | 1 Aug 2023 | 1 Aug 2023 |
Campaigns
With the agency and talent where the trade press named them.
Regional · 27 Mar 2026
A conversational, everyday-tone brand idea scaled into a national multilingual outdoor campaign across cities in Maharashtra, Uttar Pradesh, Haryana, Rajasthan, Madhya Pradesh, Punjab, Jharkhand and West Bengal, designed to build both awareness and branch footfall.
Integrated campaign · 1 Aug 2023
Muthoot Finance's maiden integrated marketing campaign with brand ambassador Madhuri Dixit: a music-video-style ad film, choreographed and directed by Piyush and Shazia, showcasing gold, home, vehicle and education loans through song and dance while underlining minimal documentation and hassle-free processes.
Talent: Madhuri Dixit.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Muthoot Finance | 0 | 1 | 2 | – | 27 Mar 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Muthoot Finance doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
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