TVS Motor
TVS Motor sponsors 1 property, mostly esports and gaming, and has 7 campaigns on record. 5 confirmed in 2026.
10 of 12 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2026
Mobility Partner for Season 5.
Official partner · Event · 2025
Mobility Partner for a third consecutive year; ran the TVS Raider Wicked Battles feeder qualifier.
Official partner · Event · 2024
Official Mobility Partner, continuing from the previous season.
Official partner · Event · 2023
Official Mobility Partner.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Tvs Motor Company is listed among PAYAL GAMING's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in TVS Motor's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Shubman Gill | Past | 13 Oct 2023 | 13 Oct 2023 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 6 Jul 2026
A campaign film marking TVS Apache crossing 7 million global riders, built to open the brand's next chapter around customer obsession and inspiring a new generation of riders.
Sponsorship activation · 17 Jun 2026
Ntorq built a football campaign off its tie-up with the Argentina national team, about the streets and the people that shape a player before anyone notices. It ran as a film with print, on-ground activations, outdoor and fan engagement behind it.
Agency: Dentsu Creative.
Integrated campaign · 21 Mar 2026
One of the brand's largest television-led pushes for the iQube electric scooter, running through the IPL and cinema, built on the 850,000-plus families already riding it and on the positioning as India's favourite family EV.
Digital/social · 27 Feb 2026
TVS Apache's first official anthem, marking 20 years of the brand, composed by rapper and songwriter Brodha V and released across digital platforms in six languages (English, Hindi, Marathi, Tamil, Telugu, Kannada) to reach its 6.5-million-strong global rider community.
Talent: Brodha V.
Festive · 23 Apr 2025
A TBWA\India campaign marking Apache's 20th anniversary during IPL season, pairing the brand's 20-year milestone with cricket's T20 format through ten 20-second films that align cricketing moments with Apache's performance.
Agency: TBWA\India.
Show 2 more
Ad film · 30 Oct 2024
A Gen Z-aimed film that takes the Raider through a cityscape in superhero-lore style, launched with the bike's new iGO feature and the Nardo Grey finish.
Agency: FCB Kinnect.
Ad film · 13 Oct 2023
A TBWA India campaign for the TVS Ronin fronted by cricketer Shubman Gill, built around riders who live by their own rules.
Agency: TBWA India. Talent: Shubman Gill.
Agencies
Credited on TVS Motor's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Dentsu | 1 campaign | 17 Jun 2026 |
| TBWA\India | 2 campaigns | 23 Apr 2025 |
| FCB Kinnect | 1 campaign | 30 Oct 2024 |
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| TVS Motor | 1 | 5 | 7 | Esports and gaming | 6 Jul 2026 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
Where peers sponsor and TVS Motor doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Dubai Desert Classic | Hero MotoCorp |
Questions people ask
What does TVS Motor sponsor?
TVS Motor has 1 confirmed sponsorship property on record, mostly in esports and gaming, including Battlegrounds Mobile India Masters Series. The latest is dated 6 Jul 2026.
Which agency works on TVS Motor's campaigns?
Credited on TVS Motor campaigns: Dentsu (1 campaign, latest 17 Jun 2026); TBWA\India (2 campaigns, latest 23 Apr 2025); FCB Kinnect (1 campaign, latest 30 Oct 2024).
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