JSW Paints
JSW Paints sponsors 1 property, mostly cricket, and has 7 campaigns on record. 2 confirmed in 2026.
9 of 9 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Back-of-shirt sponsor · Team · 2024
Back-of-shirt sponsor of Delhi Capitals, 2024–2025.
Shirt sponsor · Team · 2023
Front-of-shirt sponsor of Delhi Capitals, 2023.
Ambassadors
Talent named in JSW Paints's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Dulquer Salmaan | Current | 22 Sep 2025 | 22 Sep 2025 |
| Alia Bhatt | Past | 6 Oct 2024 | 6 Oct 2024 |
| Ayushmann Khurrana | Past | 6 Oct 2024 | 6 Oct 2024 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 20 May 2026
Launch campaign for an interior paint sold on protection rather than colour, arguing that a home should let its guard down because the paint keeps its guard up against germs, fading and scuffs. Timed to the IPL season and run across television, digital and social.
Agency: TBWA\India.
Festive · 27 Mar 2026
A Holi activation for the exterior paint brand run with Blinkit, which slipped free gulal into select quick-commerce orders in a set of cities. The stunt was pushed on social and picked up by users as reels, unboxing clips and memes; JSW Dulux put reach at over 28 million people.
Festive · 22 Sep 2025
Festive film that revived the brand's questioning mascot Sawalia to push the Any Colour One Price promise, nudging buyers who read labels on food and lifestyle goods to read the paint pack too. Dulquer Salmaan plays the shopper Sawalia challenges.
Agency: TBWA\India. Talent: Dulquer Salmaan.
Integrated campaign · 16 Sep 2025
A TVC marking five years of the Dulux Assurance warranty programme, built on a running argument between two characters over whether the paint's quality or the warranty is the better reason to buy. Directed by Prasoon Pandey; the film extended into connected TV, social, digital and offline festive activations.
Agency: Lowe Lintas.
Sports · 11 Apr 2025
Cricket anthem built for IPL 2025 and an expanded set of IPL and WPL team tie-ups, casting rival team colours as one shared colour of love for the game. A sequel to the first Rangon Ka Khel anthem of the previous season.
Agency: TBWA\India.
Show 2 more
Purpose · 10 Dec 2024
A digital film conceptualised by TBWA\India following an orphanage that repurposes an empty room into a bright homestay with a fresh coat of paint, framing paint as a vehicle for transformation and hope.
Agency: TBWA India.
Integrated campaign · 6 Oct 2024
A campaign for JSW Paints' decorative range starring Alia Bhatt and Ayushmann Khurrana, built by TBWA around the brand's 'Think Beautiful' positioning, with a soundtrack composed by Gulzar; it ran across TV, digital and OOH.
Agency: TBWA. Talent: Alia Bhatt, Ayushmann Khurrana.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2024
Front-of-shirt sponsor of Melbourne Victory, 2024–2025.
Agencies
Credited on JSW Paints's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| TBWA\India | 5 campaigns | 20 May 2026 |
| Lowe Lintas | 1 campaign | 16 Sep 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| JSW Paints | 1 | 2 | 7 | Cricket | 20 May 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and JSW Paints doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
What does JSW Paints sponsor?
JSW Paints has 1 confirmed sponsorship property on record, mostly in cricket, including Delhi Capitals. The latest is dated 20 May 2026.
Who are JSW Paints's brand ambassadors in 2026?
Campaigns since April 2025 feature Dulquer Salmaan. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on JSW Paints's campaigns?
Credited on JSW Paints campaigns: TBWA\India (5 campaigns, latest 20 May 2026); Lowe Lintas (1 campaign, latest 16 Sep 2025).
Does JSW Paints sponsor cricket?
Yes. JSW Paints has 2 confirmed cricket deals on record.
Know when JSW Paints signs something new
One email when JSW Paints or a home & building rival signs a sponsorship, an ambassador or a campaign.
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