Campa
Campa sponsors 2 properties, mostly culture, arts and literature, then kabaddi, hockey, tennis and more, and has 5 campaigns on record. 1 confirmed in 2026.
8 of 9 rows confirmed on their sourceHow we check
See how Campa compares with Coca-Cola India and BisleriA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Sleeve sponsor · Team · 2025
Sleeve sponsor of Tamil Thalaivas, 2025.
Beverage · Event · 2025
Official Beverage Partner
Beverage · Event · 2024
Official Beverage Partner
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Campa Energy is listed among PAYAL GAMING's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Campaigns
With the agency and talent where the trade press named them.
Ad film · 27 Mar 2026
A racing-track film for Campa Purple Energy Drink shot by cinematographer Vetri Palaniswami, ending on the Tamil line 'Latchiyathai Nooki Munneru' and, unusually for the category, a spoken disclaimer from Ajith Kumar on who should not drink it and a 500 ml limit; it surfaced on social media ahead of the formal launch.
Talent: Ajith Kumar.
Integrated campaign · 11 Apr 2025
Ram Charan signed as Campa's brand ambassador for a perseverance-themed campaign that debuted during IPL 2025 across television, connected TV and mobile.
Talent: Ram Charan.
Ad film · 7 Mar 2025
A live-action-and-animation film with its own anthem, debuting before the Champions Trophy final, follows young Indians racing through college, side hustles and traffic; Prasoon Joshi's McCann wrote it and Native Films produced it, with TV, digital, outdoor and print behind it.
Agency: McCann Worldgroup.
Launch · 11 Feb 2025
Reliance Consumer Products entered sports hydration with a ten-rupee drink developed with Muttiah Muralitharan and bottled at his Mysore plant. The brand push ran through tie-ups with the Lucknow Super Giants, Sunrisers Hyderabad, Punjab Kings, Gujarat Titans and Mumbai Indians.
Talent: Muttiah Muralitharan.
Launch · 20 Jun 2024
Launch campaign for Campa Cricket, a lemon fizzy drink with electrolytes positioned as the 'drink of Indian fans', built by McCann on the idea that the fans' energy feeds the players' energy.
Agency: McCann Worldgroup.
Agencies
Credited on Campa's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| McCann Worldgroup India | 2 campaigns | 7 Mar 2025 |
Against beverages peers
Confirmed deals only. The full beverages leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Campa | 2 | 1 | 5 | Culture, arts and literature | 27 Mar 2026 |
| Coca-Cola India | 13 | 8 | 10 | TV and streaming | 22 Aug 2026 |
| Bisleri | 24 | 12 | 9 | Running and fitness | 2027 |
| Red Bull India | 13 | 7 | 1 | Esports and gaming | 2026 |
| Tata Consumer Products | 2 | 3 | 9 | Film | 22 Aug 2026 |
Where peers sponsor and Campa doesn't
| Property | Peers on it |
|---|---|
| Mohun Bagan Super Giant | Coca-Cola India, Tata Consumer Products |
| Battlegrounds Mobile India Masters Series | Bisleri, Red Bull India |
| International Film Festival of India (IFFI), Goa | Bisleri |
| Comic Con India | Red Bull India |
| Pushpa 2: The Rule | Tata Consumer Products |
| India Art Fair | Bisleri |
| ET NOW Global Business Summit | Bisleri |
| Antaragni | Coca-Cola India |
Questions people ask
What does Campa sponsor?
Campa has 2 confirmed sponsorship properties on record, mostly in culture, arts and literature, then kabaddi, hockey, tennis and more, including Tamil Thalaivas, Serendipity Arts Festival. The latest is dated 27 Mar 2026.
Which agency works on Campa's campaigns?
Credited on Campa campaigns: McCann Worldgroup India (2 campaigns, latest 7 Mar 2025).
Know when Campa signs something new
One email when Campa or a beverages rival signs a sponsorship, an ambassador or a campaign.
Work at Campa? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.