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L'Oréal India

Personal & home careIndia

L'Oréal India sponsors 5 properties, mostly tv and streaming, then music, and has 8 campaigns on record. 2 confirmed in 2026.

5Properties sponsored
2Confirmed in 2026
8Campaigns
15 Jun 2026Latest deal

14 of 17 rows confirmed on their sourceHow we check

See how L'Oréal India compares with Hindustan Unilever and Procter & Gamble IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose

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Sponsorships

Season by season, then every row newest first with what our check found on its source.

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20251

Co-powered · Event · 2025

Co-powered by.

Powered by · Event · 2024

The tournament was powered by Garnier Men.

Partner · Event · 2024

Brand partner.

Official partner · Event · 2024

"Beauty Partner".

Partner · Event · 2024

Trusted partnership.

Official partner · Event · 2022

Official Sponsor on the festival's 2022 sponsor wall.

3 more rows we could not confirm

The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.

Nitish Rajput

Integrated segment · YouTube · 2026

Garnier is listed among Nitish Rajput's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.

Sharma Sisters

Integrated segment · YouTube · 2026

Garnier is listed among Sharma Sisters's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.

NorthEast United

Sleeve sponsor · Team · 2014

Sleeve sponsor of NorthEast United, 2014–2018.

Ambassadors

Talent named in L'Oréal India's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.

NameStatusFirst seenLatest campaign
Raveena TandonCurrent27 Mar 202627 Mar 2026
Rasha ThadaniCurrent27 Mar 202627 Mar 2026
Jasprit BumrahPast9 Jul 20249 Jul 2024
Ishan KishanPast9 Jul 20249 Jul 2024
Tilak VarmaPast9 Jul 20249 Jul 2024
John AbrahamPast9 Jul 20249 Jul 2024
Suhana KhanPast4 Jun 20244 Jun 2024
PV SindhuPast3 Sep 20223 Sep 2022

Campaigns

With the agency and talent where the trade press named them.

Purpose · 15 Jun 2026

L'Oréal Groupe's global sustainability campaign, its biggest edition yet, spanning 4 divisions, 18 brands and 28 refillable products and timed to World Refill Day; amplified via social media and in-store/online retail partnerships to push refill adoption.

Ad film · 27 Mar 2026

A mother-daughter hair-colour campaign reuniting long-time face Raveena Tandon with her real-life daughter Rasha Thadani, positioning trust in a mother's beauty choices as the emotional core of the at-home hair-colour pitch.

Talent: Raveena Tandon, Rasha Thadani.

Digital/social · 5 Mar 2025

A social-first film for the Hyaluron Pure shampoo in which Siddharth posts an Instagram reel spoofing his 2003 film Boys and complains about an oily scalp, and Aditi Rao Hydari, the brand's ambassador, hands him the product. The couple's banter carried the salicylic-acid and hyaluronic-acid claim.

Talent: Aditi Rao Hydari, Siddharth.

Integrated campaign · 9 Jul 2024

Garnier Men extended its Mumbai Indians tie-up and its 2023 Misfits idea into a video series with John Abraham, Jasprit Bumrah, Ishan Kishan and Tilak Varma, arguing that using bar soap on the face is like batting in the wrong gear. It ran across TV and online, added a fan contest that drew over 1,500 entries, and put a Garnier Men Locker Room experience inside Wankhede Stadium.

Talent: John Abraham, Jasprit Bumrah, Ishan Kishan, Tilak Varma.

Launch · 24 Jun 2024

A CGI out-of-home campaign starring Kendall Jenner to launch the Panorama Mascara in India, built on the claim that eyes look up to 1.4 times bigger. The CGI creative ran on a billboard cluster at Turner Road, Bandra and then at Worli Sea Link, Juhu Tara Road and Goregaon West in Mumbai.

Agency: Tonic Worldwide. Talent: Kendall Jenner.

Show 3 more

Digital/social · 4 Jun 2024

A digital video commercial for the Super Stay Lumi-Matte Foundation launch, tagline 'Longwear Goes Light As Air', featuring brand ambassador Suhana Khan; the campaign drew over 3 million impressions and 3.8 million video views.

Agency: Schbang Motion Pictures. Talent: Suhana Khan.

Digital/social · 16 Jan 2024

A hair-colour campaign for Casting Creme Gloss that used four actors known from streaming work, Sayani Gupta, Maanvi Gagroo, Kirti Kulhari and Bani J, each talking about colour as a form of self-expression. It premiered on 12 January 2024 and ran on digital and social under the hashtag #MyHairColorMyExpression.

Talent: Sayani Gupta, Maanvi Gagroo, Kirti Kulhari, Bani J.

Purpose · 3 Sep 2022

A mental-health destigmatisation program partnered with nonprofit Sangath offering a toll-free counselling helpline, launched with Olympian PV Sindhu as ambassador encouraging young people to talk about mental health.

Talent: PV Sindhu.

5 deals outside India and the Gulf

Rows under the same brand name abroad. Not counted in the numbers above.

In-video ad read · Podcast · 17 Aug 2026

L'Oréal Paris is named as a sponsor in the show notes of 10 episodes between 2026-08-17 and 2026-09-02, most recently 'Jo's First Crush, Dolly and a September Reset'.

Dogshow Divas

In-video ad read · Podcast · 28 Mar 2026

Garnier is named as a sponsor in the show notes of 1 episode on 2026-03-28, most recently 'Legit o Lagot? with The Dogshow Divas and an All-Star Pumipitik Cast Presented b'.

everybody has a secret

In-video ad read · Podcast · 26 Feb 2026

Garnier is named as a sponsor in the show notes of 5 episodes between 2026-02-26 and 2026-09-03, most recently 'Is nobody having sex anymore?'.

2 more rows we could not confirm

The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.

Liftoff Journeys with Jeanniey Walden

In-video ad read · Podcast · 24 Apr 2026

L'Oréal is named as a sponsor in the show notes of 1 episode on 2026-04-24, most recently 'Francis Tesmer Built What Should Have Existed Decades Ago and Nobody Can Look Aw'.

JOYCA

Integrated segment · YouTube · Undated

Garnier is on JOYCA's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.

Agencies

Credited on L'Oréal India's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.

Tonic Worldwide1 campaign24 Jun 2024
Schbang Motion Pictures1 campaign4 Jun 2024

Marketing leadership

As reported in the trade press, with the date and the article.

2 Jun 2026
AGM - Communication & Content: Rushina Vakharia · MediaNews4U

Against personal & home care peers

Confirmed deals only. The full personal & home care leaderboard.

BrandProperties2026 dealsCampaignsMain passion pointLatest
L'Oréal India528TV and streaming15 Jun 2026
Hindustan Unilever7413TV and streaming7 Aug 2026
Procter & Gamble India1311Film15 Jun 2026
Mankind Pharma (Manforce, Prega News)729Kabaddi, hockey, tennis and more20 Jul 2026
Haleon India (Sensodyne, ENO, Crocin)3310Kabaddi, hockey, tennis and more14 Aug 2026

Where peers sponsor and L'Oréal India doesn't

PropertyPeers on it
Zomaland by ZomatoHindustan Unilever, Haleon India (Sensodyne, ENO, Crocin)
Bigg Boss 19Hindustan Unilever, Mankind Pharma (Manforce, Prega News)
Bigg Boss Hindi season 19Hindustan Unilever, Mankind Pharma (Manforce, Prega News)
Pushpa 2: The RuleHindustan Unilever
U MumbaMankind Pharma (Manforce, Prega News)
Punjab KingsMankind Pharma (Manforce, Prega News)
Jaipur Pink PanthersMankind Pharma (Manforce, Prega News)
Patna PiratesMankind Pharma (Manforce, Prega News)

Questions people ask

What does L'Oréal India sponsor?

L'Oréal India has 5 confirmed sponsorship properties on record, mostly in tv and streaming, then music, including Zee Rishtey Awards, Battlegrounds Mobile India Masters Series, Lollapalooza India. The latest is dated 15 Jun 2026.

Who are L'Oréal India's brand ambassadors in 2026?

Campaigns since April 2025 feature Raveena Tandon, Rasha Thadani. This comes from campaign credits in the trade press, not from endorsement contracts.

Which agency works on L'Oréal India's campaigns?

Credited on L'Oréal India campaigns: Tonic Worldwide (1 campaign, latest 24 Jun 2024); Schbang Motion Pictures (1 campaign, latest 4 Jun 2024).