RuPay
RuPay sponsors 7 properties, mostly music, then cricket, and has 3 campaigns on record. 6 confirmed in 2026.
14 of 17 rows on this page confirmed on their sourceHow we check
See how RuPay compares with its categoryA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
More from NPCI
RuPay is a NPCI brand. The company and its other brands, each on its own page with its own deals.
Ads running in India
None found in India on 6 Nov 2026.
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · League · 2026
Listed as an IPL 2026 premier partner at league level.
Presenting · Event · 2026
Presented by; also carried the cardholder pre-sale window on 15 October 2025.
Presenting · Event · 2026
Listed under "PREMIER PARTNERS" on the IPL sponsor wall.
Banking · Event · 2026
"enhances the festival experience with the introduction of RuPay Amplified Access" — pre-sale window, fan pit and a covered experience zone.
Presenting · Event · 2026
"Sunburn Festival 2026 is presented by Rupay and driven by Hyundai."
Associate · Event · 2025
Listed under "associate partner".
Banking · Event · 2025
Third year as card partner; gave its name to the 'Lolla Comfort by RuPay' ticket tier.
Title · Event · 2025
"Title Partner" with naming rights — the property runs as RuPay Zomaland.
Show 6 more
Associate · Event · 2024
Listed under "associate partner" on the IPL sponsor wall.
Banking · Event · 2024
Card-network partner; helmed the early pre-sale ticket window.
Title · Event · 2024
Title sponsor; the league ran as "RuPay Prime Volleyball League".
Official partner · Event · 2023
Listed under "OFFICIAL PARTNERS" on the IPL sponsor wall.
Broadcast Associate Sponsor (JioStar) · League · 26 Mar 2026
Ambassadors
Talent named in RuPay's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Harsha Bhogle | Past | 18 Apr 2022 | 18 Apr 2022 |
| Virender Sehwag | Past | 18 Apr 2022 | 18 Apr 2022 |
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 24 Aug 2026
RuPay launched a microdrama IP called Tiny Talkies and opened it with a nine-episode arranged-marriage comedy in which the brand sits inside the story rather than in an ad break. The agency tgthr. Originals made it.
Agency: tgthr..
Sponsorship activation · 19 Apr 2024
Launched during IPL 2024, this campaign told cardholders they could link a RuPay credit card to a UPI app such as BHIM, CRED, Google Pay, Paytm, PhonePe or Amazon Pay once and then pay by scanning a QR code without carrying the card.
Sponsorship activation · 18 Apr 2022
NPCI's first IPL campaign, five films with fast bowler Ishant Sharma showing RuPay On-The-Go working through smartwatches, keychains, mobile stickers and wristbands. Harsha Bhogle and Virender Sehwag carried it on Twitter. DDB Mudra created it.
Agency: DDB Mudra. Talent: Ishant Sharma, Harsha Bhogle, Virender Sehwag.
Agencies
Credited on RuPay's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
Questions people ask
What does RuPay sponsor?
RuPay has 7 confirmed sponsorship properties on record, mostly in music, then cricket, including TATA IPL 2026, Bandland, Indian Premier League. The latest is dated 26 Mar 2026.
Which agency works on RuPay's campaigns?
Credited on RuPay campaigns: tgthr. (1 campaign, latest 24 Aug 2026); DDB Mudra (1 campaign, latest 18 Apr 2022).
Does RuPay sponsor cricket?
Yes. RuPay has 5 confirmed cricket deals on record.
Know when RuPay signs something new
One email when RuPay or a payments & fintech rival signs a sponsorship, an ambassador or a campaign.
Work at RuPay? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/rupay, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.