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Childhood can be messy but that’s the fun part. So, give your wooden surfaces a luxurious, scratch-resistant finish and let play time leave behind memories. Not scratches.
View in Ad LibraryLearn more · birlaopus.com
Monumentum sponsorship report · Grasim · data as of 4 Oct 2026
Grasim
Grasim's sponsorships and campaigns are on its brands' pages: Birla Opus, Liva.
2Properties sponsored
1Confirmed in 2026
3Campaigns
26 Mar 2026Latest deal
Counts include its 2 brandsHow we check
See how Grasim compares with UltraTech Cement and Ambuja CementsA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Brands under Grasim
Each brand has its own page with its own deals. Confirmed rows only; the lists below are the rows that name Grasim itself.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| Birla Opus | 2 | 0 | 2 | 26 Mar 2026 |
| Liva | 0 | 0 | 1 | Undated |
Ads running in India
3 ads on Facebook and Instagram, newest first. Meta's Ad Library, 6 Nov 2026.
Let Kids Play Freely
Let family time be all laughs, togetherness and memories, with zero scratch worries.
View in Ad LibraryLearn more · birlaopus.com
Upgrade Your Wooden Surfaces
Give your wooden surfaces a luxurious finish that keeps scratches away. Explore Birla Opus Allwood paints.
View in Ad LibraryLearn more · birlaopus.com
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Grasim | 2 | 1 | 3 | Cricket | 26 Mar 2026 |
| UltraTech Cement | 8 | 2 | 2 | Business, tech and industry | 23 Oct 2026 |
| Ambuja Cements | 1 | 0 | 2 | Kabaddi, hockey, tennis and more | 2019 |
| Dalmia Cement | 0 | 0 | 3 | – | Undated |
| JK Cement | 2 | 1 | 3 | TV and streaming | 18 Jul 2025 |
Where peers sponsor and Grasim doesn't
| Property | Peers on it |
|---|---|
| Pushpa 2: The Rule | UltraTech Cement |
| Jaipur Pink Panthers | Ambuja Cements |
| Kaun Banega Crorepati season 18 | UltraTech Cement |
| Antaragni | JK Cement |
| Kaun Banega Crorepati season 17 | UltraTech Cement |
| Rajasthan Royals | UltraTech Cement |
| Sunrisers Hyderabad | UltraTech Cement |
| Mumbai City | UltraTech Cement |
Questions people ask
What does Grasim sponsor?
Grasim has 2 confirmed sponsorship properties on record, mostly in cricket, then tv and streaming, including TATA IPL 2026, Zee Rishtey Awards. The latest is dated 26 Mar 2026.
Which agency works on Grasim's campaigns?
Credited on Grasim campaigns: Leo Burnett India (2 campaigns, latest 11 Oct 2024); Gozoop (1 campaign, latest 17 Sep 2024).
Does Grasim sponsor cricket?
Yes. Grasim has 1 confirmed cricket deal on record.
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One email when Grasim or a home & building rival signs a sponsorship, an ambassador or a campaign.
Work at Grasim? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/grasim, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.