Borosil
Borosil sponsors 1 property, mostly kabaddi, hockey, tennis and more, and has 7 campaigns on record. 2 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Back-of-shirt sponsor · Team · 2018
Back-of-shirt sponsor of Haryana Steelers, 2018–2022.
Ambassadors
Talent named in Borosil's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Shehnaaz Gill | Past | 19 Dec 2022 | 19 Dec 2022 |
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 9 May 2026
A digital film series in which daughters turn to AI for a recipe or for comfort and find it falls short of a mother's instinct, ending with the AI admitting 'I'm still learning'; Borosil cookware and serveware sit inside the kitchen scenes.
Ad film · 26 Mar 2026
A TVC from Sideways about a couple unpacking on moving day, with the Larah dinnerware range as the thing that makes the new house feel like home; run on digital platforms and news channels for young urban families.
Agency: Sideways.
Festive · 30 Oct 2023
A Diwali digital film for Larah opalware built around the idea that a gift carries the feeling behind it, hung on the launch of a set of lidded storage bowls sold in twos and threes through retail and the brand's own D2C store.
Rebrand · 29 May 2023
Larah changed its identity and positioning with a film aimed at multitasking Indian women, a new logo in a deep aubergine and a standardised but range-differentiated pack design. The change rolled through packaging, point of sale and digital communication.
Launch · 19 Dec 2022
A launch film for the new Borosil OTG range in which chef Harpal Singh Sokhi cooks a 'Shahenaazi Paneer Tikka' for TV personality Shehnaaz Gill, playing on food as an emotion everyone shares.
Talent: Shehnaaz Gill, Harpal Singh Sokhi.
Show 2 more
Digital/social · 23 Sep 2022
A five-part digital video series on the brand's place across generations of Indian homes, from a daughter recreating her mother's imperfect rotis to a father and child swapping roles 30 years on, with lunch boxes and the OTG in frame.
Ad film · 3 Aug 2021
BBH India's film for the 1970 Vision glass follows a man named Raghu from childhood to old age with the same glass on the table, to show how the borosilicate design outlasts fashions; directed by Siva Romero Iyer for The Magic Box.
Agency: BBH India.
Agencies
Credited on Borosil's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Borosil | 1 | 2 | 7 | Kabaddi, hockey, tennis and more | 9 May 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Borosil doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
What does Borosil sponsor?
Borosil has 1 confirmed sponsorship property on record, mostly in kabaddi, hockey, tennis and more, including Haryana Steelers. The latest is dated 9 May 2026.
Which agency works on Borosil's campaigns?
Credited on Borosil campaigns: Sideways (1 campaign, latest 26 Mar 2026); BBH India (1 campaign, latest 3 Aug 2021).
Know when Borosil signs something new
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