Birla Opus
Birla Opus sponsors 1 property, mostly tv and streaming, and has 3 campaigns on record.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2025
Sponsor; tier not stated in the release.
Ambassadors
Talent named in Birla Opus's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Rashmika Mandanna | Past | 11 Oct 2024 | 11 Oct 2024 |
| Vicky Kaushal | Past | 11 Oct 2024 | 11 Oct 2024 |
| Saurabh Shukla | Past | 11 Oct 2024 | 11 Oct 2024 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 11 Oct 2024
A festive-season 360-degree campaign for Birla Opus Paints fronted by Vicky Kaushal and Rashmika Mandanna as brand ambassadors alongside Neena Gupta and Saurabh Shukla, built around the line "Naye Zamane Ka Naya Paint" (new paint for a new era) and running across TV, digital, OOH, print and radio in Hindi and regional languages.
Agency: Leo Burnett India. Talent: Vicky Kaushal, Rashmika Mandanna, Neena Gupta, Saurabh Shukla.
Digital/social · 17 Sep 2024
A digital-first campaign for Liva's natural-origin fabrics reminding shoppers how fabric choice affects comfort and mood, blending social content, interactive digital pieces, content marketing and PR; executed by creative/digital agency Gozoop.
Agency: Gozoop.
Launch · 18 Jun 2024
Birla Opus's first thematic brand film, a 3D-animated ad built around the tagline "Make Life Beautiful" and the message "Duniya Ko Rang Do" (colour the world), with music by composer Ram Sampath; backed by a 360-degree activation across TV, digital, OOH, print and radio in Hindi and regional languages. Conceptualised by Leo Burnett India and produced by Brazil's Zombie Studio.
Agency: Leo Burnett India.
Agencies
Credited on Birla Opus's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Leo Burnett India | 2 campaigns | 11 Oct 2024 |
| Gozoop | 1 campaign | 17 Sep 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Birla Opus | 1 | 0 | 3 | TV and streaming | 2025 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Birla Opus doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
What does Birla Opus sponsor?
Birla Opus has 1 confirmed sponsorship property on record, mostly in tv and streaming, including Zee Rishtey Awards. The latest is dated 2025.
Which agency works on Birla Opus's campaigns?
Credited on Birla Opus campaigns: Leo Burnett India (2 campaigns, latest 11 Oct 2024); Gozoop (1 campaign, latest 17 Sep 2024).
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