Decathlon
Decathlon has 5 campaigns on record and no confirmed sponsorships yet.
5 of 5 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Ad film · 28 Mar 2026
A 97-second film made with Simond's global mountain athletes that follows the arc from preparation to summit, relaunching the Chamonix-born climbing sub-label in India alongside a renewed technical range for climbers and trekkers.
Experiential · 2026
A two-day nationwide sports celebration in May 2026 that drew more than 200,000 participants to activities across 125 Decathlon stores in 55-plus cities, rolling the chain's local community events into one national moment.
Digital/social · 29 Jan 2025
A 21-second in-house film across digital platforms showing people fitting football, basketball, padel, surfing, cycling and dance into busy days, signed off with the line 'Ready to Play'.
Purpose · 5 Mar 2024
A Women's Day campaign built on a film of women playing sport on their own terms and vox-pop testimonials from Decathlon's women staff (#HERoesofDecathlon), with runs, cycling, Zumba and badminton events in Mumbai, Bengaluru and Delhi and a target of getting 50,000 women active.
Integrated campaign · 16 Aug 2022
A 360-degree campaign launched on the 75th Independence Day around 'Born in France, Made in India', using videos, social, digital and in-store activity to tell customers that 60 per cent of its products were made locally, with a target of 85 per cent by 2026.
2 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Kit supplier · Team · 2025
Kit supplier of Nancy, 2025–present. Listed for the 2025–26 season.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Decathlon is on Volleyball World's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Marketing leadership
As reported in the trade press, with the date and the article.
Against e-commerce & retail peers
Confirmed deals only. The full e-commerce & retail leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Decathlon | 0 | 2 | 5 | – | 28 Mar 2026 |
| Zomato | 12 | 8 | 4 | Music | 4 Jul 2026 |
| Flipkart | 8 | 6 | 11 | TV and streaming | 19 Jun 2026 |
| Amazon India | 6 | 4 | 3 | Business, tech and industry | 3 Jul 2026 |
| Swiggy | 5 | 5 | 7 | TV and streaming | 31 Jul 2026 |
Where peers sponsor and Decathlon doesn't
| Property | Peers on it |
|---|---|
| Startup Mahakumbh | Zomato, Flipkart, Swiggy |
| Battlegrounds Mobile India Masters Series | Zomato, Swiggy |
| Goafest | Amazon India |
| International Film Festival of India (IFFI), Goa | Zomato |
| Comic Con India | Zomato |
| Bengaluru Tech Summit | Amazon India |
| Filmfare Awards | Amazon India |
| Kaun Banega Crorepati season 18 | Amazon India |
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