Colourful & Powerful Holi
A Holi activation for the exterior paint brand run with Blinkit, which slipped free gulal into select quick-commerce orders in a set of cities. The stunt was pushed on social and picked up by users as reels, unboxing clips and memes; JSW Dulux put reach at over 28 million people.
| Brand | JSW Paints |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | social, digital |
| Source | Devdiscourse |
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