Week of 16 Mar 2026
18 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
16 campaigns
Digital/social · 16 Mar 2026 · Reported value Rs 50,000
A World Sleep Day campaign inviting people to share their most memorable childhood bedtime warnings ('maa dhamkis') from mothers via Instagram DMs, with winning entries earning Rs 50,000 and a place in the brand's 'Dhamki Squad'.
Ad film · 16 Mar 2026
Two brand films marking Paresh Rawal's signing as the face of Truemeds. The first shows a father putting off his own treatment to cover his daughter's costs; the second attacks the assumption that medicine prices are fixed, claiming substitute medicines cut monthly bills by up to 51 percent.
Talent: Paresh Rawal.
Ad film · 16 Mar 2026
A digital film-led campaign starring brand ambassador Rashmika Mandanna for the Advanced Hair Growth Serum (Korean black rice), framing the grandmother's-beauty-secret idea with a Korean-beauty twist; ran on Instagram, Facebook and YouTube in Hindi and regional languages, amplified via OTT and metro outdoor as an integrated rollout.
Talent: Rashmika Mandanna.
Integrated campaign · 16 Mar 2026
A campaign fronted by Kiara Advani, with cameos from Karan Johar and Orry, about dressing for yourself rather than trends; it promotes Myntra's 'Fashion As YOU Like It' hub of international labels and its 'Freshly Found' widget for homegrown D2C brands.
Agency: Tilt Brand Solutions. Talent: Kiara Advani, Karan Johar, Orry.
Ad film · 17 Mar 2026
Launch of the Jasprit Bumrah partnership with a 30-second film showing him off the field in the AIRism oversized T-shirt, drawing a line between his approach to cricket and simple everyday choices. Rolled out on digital, social, in-store displays and outdoor.
Talent: Jasprit Bumrah.
Purpose · 17 Mar 2026
Jindal Panther, Jindal Steel's retail TMT-bar brand, launched a multi-city road-safety and noise-pollution awareness campaign in Bhubaneswar backed by a YouGov study, with on-ground activations and radio outreach, before expanding to other Tier-2 cities.
Integrated campaign · 17 Mar 2026
Flipkart released two slice-of-life TVCs, one following a bride's family styling her for a function and another following neighbours bonding over home finds, positioning the marketplace as a source of everyday fashion and home discovery for women shoppers.
Agency: Leo Burnett.
Ad film · 18 Mar 2026
The campaign that made KL Rahul a global brand ambassador, built on an athlete's off-field routine of travel, recovery and downtime rather than match play, with the Classic Clog as the thing he reaches for between the two.
Talent: KL Rahul.
Digital/social · 19 Mar 2026
A digital film argues that women use day pads at night, lose sleep checking for stains and doze off the next day; it pitches Secure Nights' NightLock technology and wider back on YouTube, Meta and OTT.
Agency: DDB Mudra.
Sponsorship activation · 20 Mar 2026
Tecno put its logo on the back of Chennai Super Kings players' helmets for IPL 2026 as an extension of its #TECNOGotYourBack platform and 'Backbone of Bharat' positioning, with fan-first content aimed at non-metro cricket audiences.
Sponsorship activation · 20 Mar 2026
Oaksmith Packaged Drinking Water became an official partner of Rajasthan Royals for the 2026 season with the logo on the jersey's top right chest, activated through Oaksmith Style Studio content: digital storytelling, social posts and player moments built around style and fandom.
Ad film · 21 Mar 2026
A corporate brand film for Vedanta Limited screens across 1,000+ theatres alongside major releases, positioning the company's metals, minerals, oil and technology businesses as behind-the-scenes enablers of everyday infrastructure, mobility and energy as part of an integrated communication strategy.
Integrated campaign · 21 Mar 2026
One of the brand's largest television-led pushes for the iQube electric scooter, running through the IPL and cinema, built on the 850,000-plus families already riding it and on the positioning as India's favourite family EV.
Ad film · 21 Mar 2026
A digital film fronted by new brand ambassador MS Dhoni, built on speculation around Dhoni and the number 8 to highlight the gap between time spent in bed and actual restful sleep, positioning eight hours of uninterrupted sleep as a performance benchmark.
Talent: MS Dhoni.
Purpose · 21 Mar 2026
A nationwide campaign released with Sleepwell's Sleep Study on India's sleep habits (65% sleep later on weekends, 79% use screens before bed). Ads on a quick-commerce app were served between 11 pm and 3 am to catch late-night scrollers and point them to nearby stores, with creators sharing stories about mattress discomfort.
Digital/social · 21 Mar 2026
Social-media campaign introducing the Micro Modal line in the premium Cozi range, shot as behind-the-scenes footage from a Varun Dhawan shoot and aimed at younger buyers with a comfort-first line.
Talent: Varun Dhawan.
Gulf
2 campaigns
Integrated campaign · 16 Mar 2026
To mark passing a billion dollars in client assets, Sarwa shot its own retail investors at home in unstaged family portraits instead of using luxury or celebrity imagery. The work ran on large-format outdoor across Dubai and Abu Dhabi, including Sheikh Zayed Road, City Walk, DXB airport and The Galleria, and extended into conversational social content with the same investors.
Agency: DUCKLIFE.
Festive · 17 Mar 2026
For Eid Al Fitr the bank put crisp new banknotes for Eidiya gifting into six ATMs and fourteen branches across Bahrain, including Seef Mall, Marassi Galleria and the Muharraq and Waqif souqs, running from 17 March until stocks ran out. A recurring seasonal retail activation rather than a product.