#NationOnVacation (NoVac) - Chidhiya Udd
NoVac (#NationOnVacation) is Cleartrip's flagship annual summer-sale property, first launched in March 2023 and repeated each year since. The 2026 edition centred on a film built around the childhood game 'Chidhiya Udd', in which children transport adults out of their daily routine into aspirational travel experiences, aiming to make the sale a cultural moment rather than a plain discount push.
| Brand | Flipkart |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV, digital |
| Source | MediaNews4UExchange4Media |
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