Who sponsors Zee Rishtey Awards
15 brands have sponsored Zee Rishtey Awards across 2 seasons since 2024. 3 came back for more than one season. Not here yet: automotive, technology & software, travel & hospitality, alcohol, consumer electronics.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 2024 | 2025 |
|---|---|---|
| Colgate-Palmolive India | Powered by | Powered by |
| L'Oréal India | Partner | Powered by |
| Mondelez India | Powered by | Partner |
| Bandhan Bank | Banking | · |
| Birla Opus | · | Partner |
| Capital Foods | · | Partner |
| Coca-Cola India | · | Powered by |
| Danube Properties | Title | · |
| Himalaya Wellness | Powered by | · |
| Nirma | · | Partner |
| Parle Agro | · | Partner |
| Patanjali Ayurved | · | Partner |
| Reli Spray | Associate | · |
| Smith and Jones Pasta Masala | Partner | · |
| Sugar Free Green | · | Partner |
How crowded each season was
More logos means less room to stand out.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Colgate-Palmolive India | Personal & home care | Co-powered | 2024–2025 | |
| L'Oréal India | Personal & home care | Co-powered, Partner | 2024–2025 | |
| Mondelez India | Food | Co-powered, Partner | 2024–2025 | |
| Birla Opus | Home & building | Partner | 2025 | |
| Capital Foods | Food | Partner | 2025 | |
| Coca-Cola India | Beverages | Co-powered | 2025 | |
| Nirma | – | Partner | 2025 | |
| Parle Agro | Beverages | Partner | 2025 | |
| Patanjali Ayurved | Food | Partner | 2025 | |
| Sugar Free Green | – | Partner | 2025 | |
| Bandhan Bank | Banking & finance | Banking | 2024 | |
| Danube PropertiesGulf | Home & building | Title | 2024 | |
| Himalaya Wellness | Personal & home care | Co-powered | 2024 | |
| Reli Spray | – | Associate | 2024 | |
| Smith and Jones Pasta Masala | – | Partner | 2024 |
2 more brands listed but not confirmed on the source
| Brand | What the check found | Seasons |
|---|---|---|
| India Gate Basmati Rice (KRBL India Ltd.) | 2025 | |
| Rajdhani Dal | 2024 |
Categories here
Not here yet
Categories common on other tv and streaming properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other tv and streaming properties. For organisers, the shortlist.
Similar tv and streaming properties
Every deal, with its source20 rows · what our check found on each source page
Partner · Event · 2025
Sponsor; tier not stated in the release.
Partner · Event · 2025
Sponsor; tier not stated in the release.
Partner · Event · 2025
Sponsor; tier not stated in the release.
Partner · Event · 2025
Sponsor; tier not stated in the release.
Partner · Event · 2025
Sponsor; tier not stated in the release.
Partner · Event · 2025
Sponsor; tier not stated in the release.
Show 8 more
Banking · Event · 2024
Official banking partner.
Co-powered · Event · 2024
Co-powered by.
Co-powered · Event · 2024
Co-powered by.
Title · Event · 2024
Exclusive title sponsor.
Partner · Event · 2024
Trusted partnership.
Co-powered · Event · 2024
Co-powered by.
Associate · Event · 2024
Associate sponsorship.
Partner · Event · 2024
Special partner.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Presenting · Event · 2025
Co-presented by.
Know when Zee Rishtey Awards signs a new sponsor
One email when a new sponsor signs or a category opens up.