Parle Agro × Zee Rishtey Awards, 2025
- Brand
- Parle Agro · Beverages
- Property
- Zee Rishtey Awards · Zee Entertainment Enterprises
- Tier
- Partner
- Date
- 2025
- Source
- MediaNews4U
Sponsor; tier not stated in the release.
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Parle Agro's other deals
Presenting sponsor · TV show · 24 Aug 2025
Co-presented by. JioStar signed nine sponsors across television and digital for the season, which premiered on 24 August 2025 across JioHotstar and Colors.
Associate sponsor · TV show · 24 Aug 2025
Returning sponsor of season 19 across JioHotstar and Colors; Parle Agro's Nadia Chauhan called Bigg Boss one of the brand's highest-engagement platforms.
Launch · 6 Mar 2025
Parle Agro signed Vicky Kaushal as brand ambassador for Appy Fizz and launched a TVC-led campaign, 'The One, The Only', built around the drink's bold, unconventional identity to connect with young consumers.
Talent: Vicky Kaushal.
Other · 25 Apr 2024
A summer outdoor push of more than 600 media assets across three brands: 'WOW Frooti' with Alia Bhatt in 74 cities, 'Oh So Smoodh' with Varun Dhawan in 90 towns and 'Get Fizz' with Kriti Sanon in 94 towns. Planning used a micro-catchment approach across landmarks, stations and bus shelters, with DOOH creative on top.
Talent: Alia Bhatt, Varun Dhawan, Kriti Sanon.
Festive · 2 Apr 2024
A summer campaign for Frooti fronted by Alia Bhatt, positioning the mango drink around carefree, fun-filled moments during the hot season.
Talent: Alia Bhatt.
Ad film · 2 Apr 2024
Two summer films with Alia Bhatt built on the idea that fun is for everyone. In the first she is surrounded by miniature characters from the Frooti world; in the second a sip turns a boring hold-music moment around, and the spot sells the tiffin-size mini pack. Released at the start of the IPL.
Talent: Alia Bhatt.
Ad film · 29 Mar 2024 · Reported value Rs 20
A summer film for the flavoured-milk brand with Varun Dhawan repeating the tagline 'Oh so SMOODH', and a new cartoon cow introduced as the brand's advocate. It also carried the move of Chocolate Hazelnut and Toffee Caramel into Rs 20 PET bottles.
Agency: &Walsh. Talent: Varun Dhawan.
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