Aircross X: Unmatched Value
This festive season, discover a new definition of value for money with the new Citroën Aircross X variants. Enjoy unmatched value with up to 41% price advantage.*
Watch in Ad LibraryBook now · ad.doubleclick.net
Monumentum sponsorship report · Citroen · data as of 4 Oct 2026
Citroen
Citroen sponsors 3 properties, mostly music, then tv and streaming, and has 2 campaigns on record. 1 confirmed in 2026.
3Properties sponsored
2Title or presenting deals
1Confirmed in 2026
2026Latest deal
6 of 6 rows on this page confirmed on their sourceHow we check
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More from Stellantis India
Citroen is a Stellantis India brand. The company and its other brands, each on its own page with its own deals.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| Stellantis India · company, all its brands | 11 | 1 | 3 | 2026 |
| Jeep | 0 | 0 | 1 | Undated |
Ads running in India
2 ads on Facebook and Instagram, newest first. Meta's Ad Library, 6 Nov 2026.
Basalt X: Unmatched Value
This festive season, discover a new definition of value for money with the new Citroën Basalt X variants. Enjoy unmatched value with up to 34% price advantage.
Watch in Ad LibraryBook now · ad.doubleclick.net
Sponsorships
Season by season, then every row newest first with what our check found on its source.
20253
20261
Presenting · Event · 2026
"Presenting Sponsor" for the 15th edition, a step across from Title Sponsor in 2025.
Associate sponsor · TV show · 24 Aug 2025
Associate partner. JioStar signed nine sponsors across television and digital for the season, which premiered on 24 August 2025 across JioHotstar and Colors.
Associate sponsor · TV show · 24 Aug 2025
Sponsor of season 19 as part of the 'Citroën 2.0 - Shift into the New' India relaunch, per Stellantis India MD Shailesh Hazela.
Title · Event · 2025
"Title Sponsor"; ran the Citroën Customer Drive road trip from Pune and Mumbai to the festival.
Ambassadors
Talent named in Citroen's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| MS Dhoni | Current | 25 May 2024 | 3 Nov 2025 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 3 Nov 2025
Repositioning campaign by alterType that moves Citroen from niche European to mainstream modern Indian family choice, with a film for each car: C3X ('All Ways On'), Basalt X ('Thrill bhi. Style bhi.') and Aircross X ('Har Moment Ka Boss'). Brand ambassador MS Dhoni fronts it; ran on TV, digital and social.
Agency: alterType. Talent: MS Dhoni.
Other · 25 May 2024
Citroen India named MS Dhoni its brand ambassador on a 'make the right choice' platform, pairing his reliability with the brand's comfort and engineering claims and its electric push, with a first campaign promised to follow. He has fronted Citroen's work since, including Shift Into The New.
Talent: MS Dhoni.
4 deals outside India
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2014
Front-of-shirt sponsor of Boca Juniors, 2014–2016.
Shirt sponsor · Team · 1986
Front-of-shirt sponsor of RC Celta de Vigo, 1986–2016.
Shirt sponsor · Team · 1983
Front-of-shirt sponsor of Panathinaikos, 1983–1985.
Agencies
Credited on Citroen's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| AlterType | 1 campaign | 3 Nov 2025 |
Questions people ask
What does Citroen sponsor?
Citroen has 3 confirmed sponsorship properties on record, mostly in music, then tv and streaming, including SulaFest, Bigg Boss 19, Bigg Boss Hindi season 19. The latest is dated 2026.
Who are Citroen's brand ambassadors in 2026?
Campaigns since April 2025 feature MS Dhoni. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Citroen's campaigns?
Credited on Citroen campaigns: AlterType (1 campaign, latest 3 Nov 2025).
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From monumentum.in/brand/citroen, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.