Patanjali Ayurved × Zee Rishtey Awards, 2025

Other · 24 Sep 2025

Patanjali's Special Chyawanprash advertising asked why settle for 'ordinary Chyawanprash made with 40 herbs'; Dabur sued, a July 2025 Delhi High Court injunction barred the line, and in September a division bench allowed 'ordinary' as puffery but not the '40 herbs' reference that pointed at Dabur.

Integrated campaign · 18 Nov 2024

Nutrela signed Shilpa Shetty as brand ambassador and built a 360-degree campaign around India's protein gap, positioning the soya chunks range as a vegetarian answer, with recipes and content running alongside the advertising.

Talent: Shilpa Shetty.

Launch · 10 Jul 2024

A TVC for the launch of Dant Kanti Fresh Active Gel, a new toothpaste positioned on cooling and freshness, fronted by Bollywood stars Tiger Shroff and Tamannaah Bhatia.

Talent: Tiger Shroff, Tamannaah Bhatia.

Ad film · 9 Mar 2024

Tamannaah Bhatia, as brand ambassador, narrates a film equating women's unbreakable inner strength with the anti-hair-fall promise of Kesh Kanti Advance Hair Oil and its thirty herbs.

Talent: Tamannaah Bhatia.

Associate sponsor · Film · 2024

Patanjali is billed in Singham Again's opening credits as a brand partner of the film.

Associate sponsor · TV show · 7 Oct 2023

Co-powered by on the season that premiered 7 October 2023 on Sony Entertainment Television.

Launch · 27 Jun 2023

A campaign for Patanjali's Dant Kanti oral-care range, promoting its toothpaste, created by Vermmillion Communication.

Agency: Vermmillion Communication.

Shirt sponsor · Team · 2023

Front-of-shirt sponsor of UP Warriorz, 2023.