Parle Agro
Parle Agro sponsors 4 properties, mostly tv and streaming, then music, and has 6 campaigns on record.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Presenting sponsor · TV show · 24 Aug 2025
Co-presented by. JioStar signed nine sponsors across television and digital for the season, which premiered on 24 August 2025 across JioHotstar and Colors.
Associate sponsor · TV show · 24 Aug 2025
Returning sponsor of season 19 across JioHotstar and Colors; Parle Agro's Nadia Chauhan called Bigg Boss one of the brand's highest-engagement platforms.
Partner · Event · 2025
Sponsor; tier not stated in the release.
Ambassadors
Talent named in Parle Agro's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Vicky Kaushal | Past | 6 Mar 2025 | 6 Mar 2025 |
| Alia Bhatt | Past | 2 Apr 2024 | 25 Apr 2024 |
| Kriti Sanon | Past | 25 Apr 2024 | 25 Apr 2024 |
| Varun Dhawan | Past | 29 Mar 2024 | 25 Apr 2024 |
| Arjun Kapoor | Past | 30 Mar 2022 | 30 Mar 2022 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 6 Mar 2025
Parle Agro signed Vicky Kaushal as brand ambassador for Appy Fizz and launched a TVC-led campaign, 'The One, The Only', built around the drink's bold, unconventional identity to connect with young consumers.
Talent: Vicky Kaushal.
Other · 25 Apr 2024
A summer outdoor push of more than 600 media assets across three brands: 'WOW Frooti' with Alia Bhatt in 74 cities, 'Oh So Smoodh' with Varun Dhawan in 90 towns and 'Get Fizz' with Kriti Sanon in 94 towns. Planning used a micro-catchment approach across landmarks, stations and bus shelters, with DOOH creative on top.
Talent: Alia Bhatt, Varun Dhawan, Kriti Sanon.
Festive · 2 Apr 2024
A summer campaign for Frooti fronted by Alia Bhatt, positioning the mango drink around carefree, fun-filled moments during the hot season.
Talent: Alia Bhatt.
Ad film · 2 Apr 2024
Two summer films with Alia Bhatt built on the idea that fun is for everyone. In the first she is surrounded by miniature characters from the Frooti world; in the second a sip turns a boring hold-music moment around, and the spot sells the tiffin-size mini pack. Released at the start of the IPL.
Talent: Alia Bhatt.
Ad film · 29 Mar 2024 · Reported value Rs 20
A summer film for the flavoured-milk brand with Varun Dhawan repeating the tagline 'Oh so SMOODH', and a new cartoon cow introduced as the brand's advocate. It also carried the move of Chocolate Hazelnut and Toffee Caramel into Rs 20 PET bottles.
Agency: &Walsh. Talent: Varun Dhawan.
Show 1 more
Ad film · 30 Mar 2022
A two-part summer campaign for the malt-flavoured fruit drink with Arjun Kapoor as brand ambassador, framing B Fizz as a drink for the brave. It ran through the IPL and world television premieres of films.
Agency: &Walsh. Talent: Arjun Kapoor.
Agencies
Credited on Parle Agro's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| &Walsh | 2 campaigns | 29 Mar 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against beverages peers
Confirmed deals only. The full beverages leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Parle Agro | 4 | 0 | 6 | TV and streaming | 24 Aug 2025 |
| Coca-Cola India | 13 | 8 | 10 | TV and streaming | 22 Aug 2026 |
| Bisleri | 24 | 12 | 9 | Running and fitness | 2027 |
| Red Bull India | 13 | 7 | 1 | Esports and gaming | 2026 |
| Tata Consumer Products | 2 | 3 | 9 | Film | 22 Aug 2026 |
Where peers sponsor and Parle Agro doesn't
| Property | Peers on it |
|---|---|
| Mohun Bagan Super Giant | Coca-Cola India, Tata Consumer Products |
| Battlegrounds Mobile India Masters Series | Bisleri, Red Bull India |
| International Film Festival of India (IFFI), Goa | Bisleri |
| Comic Con India | Red Bull India |
| Pushpa 2: The Rule | Tata Consumer Products |
| Serendipity Arts Festival | Coca-Cola India |
| India Art Fair | Bisleri |
| ET NOW Global Business Summit | Bisleri |
Questions people ask
What does Parle Agro sponsor?
Parle Agro has 4 confirmed sponsorship properties on record, mostly in tv and streaming, then music, including Bigg Boss 19, Bigg Boss Hindi season 19, Zee Rishtey Awards. The latest is dated 24 Aug 2025.
Which agency works on Parle Agro's campaigns?
Credited on Parle Agro campaigns: &Walsh (2 campaigns, latest 29 Mar 2024).
Know when Parle Agro signs something new
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