Haier
Haier sponsors 2 properties, mostly tv and streaming, then football, and has 3 campaigns on record.
5 of 7 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 24 Aug 2025
Associate partner. JioStar signed nine sponsors across television and digital for the season, which premiered on 24 August 2025 across JioHotstar and Colors.
Shirt sponsor · Team · 2015
Front-of-shirt sponsor of Chennaiyin, 2015–2016.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Associate sponsor · TV show · 24 Aug 2025
Sponsor of season 19 across JioHotstar and Colors.
Shirt sponsor · Team · 2014
Front-of-shirt sponsor of NorthEast United, 2014–2015.
Campaigns
With the agency and talent where the trade press named them.
Purpose · 10 May 2025
A Mother's Day digital film on shared parenting, telling the story of a working mother whose career is possible because her husband steps into the parenting role. It features real working mothers from within Haier India and frames the company's AI-driven appliances as reducing chore loads at home.
Festive · 2023
Haier India's first AI-generated video campaign, released for Diwali 2023 when the festival coincided with the ICC World Cup, pairing festive cheer with cricket excitement to showcase the product line-up. Described by the head of marketing as the launch of the brand's festivals-plus-sports approach.
Purpose · 2 Oct 2021
A series of TVCs profiling four women achievers - mountaineer Arunima Sinha, commando trainer Seema Rao, chess grandmaster Harika Dronavalli and mountain biker Anissa Lamare - as an extension of Haier's 'Silent Performers' platform for quiet, high-performance appliances. Recorded as the landmark predecessor of the brand's purpose work.
Talent: Arunima Sinha, Seema Rao, Harika Dronavalli, Anissa Lamare.
2 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2018
Front-of-shirt sponsor of Peshawar Zalmi, 2018–2025.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 1 Jun 2025
Haier is named as a sponsor in the show notes of 1 episode on 2025-06-01, most recently 'E28 - Ana Ivanovic'.
Marketing leadership
As reported in the trade press, with the date and the article.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Haier | 2 | 0 | 3 | TV and streaming | 24 Aug 2025 |
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
Where peers sponsor and Haier doesn't
| Property | Peers on it |
|---|---|
| LEAP | Lenovo / Motorola India, Intel India |
| Comic Con India | Lenovo / Motorola India, Intel India |
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India |
| Lollapalooza India | Lenovo / Motorola India, Intel India |
| India Mobile Congress | Intel India |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Vedanta Delhi Half Marathon | One Glint |
Questions people ask
What does Haier sponsor?
Haier has 2 confirmed sponsorship properties on record, mostly in tv and streaming, then football, including Bigg Boss 19, Chennaiyin. The latest is dated 24 Aug 2025.
Know when Haier signs something new
One email when Haier or a consumer electronics rival signs a sponsorship, an ambassador or a campaign.
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